eLaunchers Blog

Are you a physician, dentist, info-marketer or financial advisor? Do you have a business plan?

Most who reach out to me for business planning help don't have any type of plan in place.

The tool we use at eLaunchers is called LivePlan. I'll share how you can use this valuable business planning tool in your business.

Physicians, dentists, info-marketers and financial advisors need good business planning and access to real-time financial information.

"You can't really know where you're going unless you know where you've been." -- Maya Angelou

We're in the 4th quarter of 2019. Now is the time to review your 2019 business plan and begin preparation for what you're going to accomplish in 2020. 

What is a business plan? It's a written description of your business's future, a document that tells what you plan to do and how you plan to do it. Don't worry - it doesn't have to be long or complex to start. Ryan Deiss is famously known for making one on a napkin.

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching.  You want to be a Coach, Do You?  What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so?  What’s holding you back? Chicken?

See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.

So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience.  Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?

Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not

Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.