eLaunchers Blog

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching.  You want to be a Coach, Do You?  What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so?  What’s holding you back? Chicken?

See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.

So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience.  Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?

Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not

Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.

Niche Marketing Do’s and Don’ts

Making products/services that already have patrons in the market and enough competitors that pose a threat to your business? Marketing your product/service in a unique, one-off way could be one of the winning factors of your campaign. For example - if you're a company that sells breakfast cereals usually attractive to children, and market research says adults love cereal as a breakfast option too, you've found a potential new market. 

Attraction Marketing in Today’s Business Environment.

Marketing is how one goes about securing customers for a specific product or a service, and it can take varied forms. Attraction Marketing is one such form of marketing wherein the marketing strategy involves attracting customers towards a product or a service, in a scenario where the consumers already want what you are selling. In simpler terms, attraction marketing consists in marketing a product/service with a fair amount of demand, appealing to your target audience and ensuring that the customers buy your product/service instead of opting for a competitor.

Difference between brand marketing and lead generation marketing.

In a world where consumerism is increasingly driving everything and businesses struggle hard to ensure their product gets sold over their competitors’ products, branding is one of the most important factors to consider when it comes to marketing. It has also got to do with how consumers are increasingly becoming brand conscious to the extent that many people identify themselves with the brands they use.

Understanding the short-term and long-term goals of a new Marketing Client.

Development of a good clientele is highly essential for the growth of any business. Having a marketing professional’s expertise at the disposal of a new client is vital as it is a cynosure in nurturing and constructing long-term associations between the customer and the marketer. As a marketing professional, it is essential to cater to the needs and satisfy the client’s requirements to build a relationship and do business with them.  To create a good rapport and trust with the right set of clientele, the professional marketing needs to inherently understand the client’s brand to make it more visible and feasible for their product to reach a broader range of customers.