Before one can even lay the foundations of a long-lasting building, architectural plans must be drawn up and approved. Similarly, before you can create a resilient, sustainable business that is ready to grow at speed, you need to create a detailed marketing plan that sets you and your business on the right track.
Welcome once again to our continuing week-by-week glance at preparing for a Black Friday promotion.
Last week was defining your audience. This week we are going to refine that down.
October 11 to October 22: Divide your herd
Think of yourself as a rancher with a herd of cows.
Because like a rancher, your herd represents your source of income.
Also like a rancher, you need to care for your herd by protecting it from predators,
Welcome back to our continuing week-by-week glance at preparing for a Black Friday promotion.
SO last week we discussed setting our promotion goals. This week let's talk audience.
September 27 to October 8: Choose the target audience for your promotion
With your goal in mind, create the “Black Friday Offer” that’s going to get you there.
Let’s say you’ve got excess, stale inventory...
A BOGO deal resonates well with the Black Friday crowd and will help you clear out that excess inventory.
Regardless of what your business is, you should be getting ready for Black Friday... NOW.
You probably already know this but Black Friday 2022 is one of the most hotly anticipated shopping holidays of the year.
This year, Black Friday is November 25/2022 – one day after US Thanksgiving and if you want to maximize this one day “selling extravaganza” for your business, you need to start NOW.
The 10-week countdown is upon you and both Canadian and American Thanksgiving Days are coming...
Do you feel like you spend more time on your business than you spend working? Do you have more projects than hours in the day? If so, you’re definitely not alone.
SWAT: A designated law enforcement team whose members are recruited, selected, trained, equipped and assigned to resolve critical incidents involving a threat to public safety which would otherwise exceed the capabilities of traditional law enforcement first responders and/or investigative units.
eLaunchers is a unique, industry leading company unlike any you have seen or worked with before. Because they have created the perfect fusion of marketing and technology for effective, automated, online and off-line marketing campaigns.
In other words, they are both the best of the best.
As the war between Russia and Ukraine drags on, President Zelenskyy has shifted from being grateful for any military support to telling the NATO countries what he needs to repel the Russians.
Shocking things happen when the information you give isn’t what the boss happens to want to hear.
For example, I was reading an article about 2 senior Russian oil executives who have died recently of what we'll term unnatural causes.
Let’s be frank – nothing kills an organization's morale faster than making completely unrealistic claims that get your staff all revved up, only to find out you've lied and not only are they not advancing as you promised – they’re in reverse.
Do you remember the story of David and Goliath? The little kid David is given little or no chance to defeat the monster, Goliath. And, armed with nothing but a sling, David expertly lands a rock right between the eyes of Goliath and wins the day.