What Do eLaunchers and S.W.A.T. Teams Have In Common?

Posted by eLaunchers on May 5, 2022 5:32:00 PM

SWAT: A designated law enforcement team whose members are recruited, selected, trained, equipped and assigned to resolve critical incidents involving a threat to public safety which would otherwise exceed the capabilities of traditional law enforcement first responders and/or investigative units.[2]

eLaunchers is a unique, industry leading company unlike any you have seen or worked with before. Because they have created the perfect fusion of marketing and technology for effective, automated, online and off-line marketing campaigns.


In other words, they are both the best of the best.

Read More

Topics: Business Growth, Business Plan

It’s About What You Need, Not About What They Give You

Posted by eLaunchers on May 3, 2022 8:06:00 AM

As the war between Russia and Ukraine drags on, President Zelenskyy has shifted from being grateful for any military support to telling the NATO countries what he needs to repel the Russians.

Read More

Topics: Business Growth, Business Plan

The Importance of Accurate Information

Posted by Parthiv Shah on Apr 26, 2022 1:41:13 PM

Shocking things happen when the information you give isn’t what the boss happens to want to hear.

For example, I was reading an article about 2 senior Russian oil executives who have died recently of what we'll term unnatural causes.

Read More

Topics: Business Growth, Business Plan

Not Properly Setting Expectations Was Putin’s Blunder – Is It Yours?

Posted by Parthiv Shah on Apr 7, 2022 2:29:00 PM

Let’s be frank – nothing kills an organization's morale faster than making completely unrealistic claims that get your staff all revved up, only to find out you've lied and not only are they not advancing as you promised – they’re in reverse.

Read More

Topics: Business Growth, Business Plan

Are You Zelenskyy or Putin

Posted by eLaunchers on Mar 31, 2022 9:26:00 AM

Do you remember the story of David and Goliath? The little kid David is given little or no chance to defeat the monster, Goliath. And, armed with nothing but a sling, David expertly lands a rock right between the eyes of Goliath and wins the day.

Read More

Topics: Business Growth, Business Plan

The Dam and Cash Reservoir

Posted by eLaunchers on Mar 24, 2022 1:17:07 PM

If the river represents cash flow to your business, what is a dam?

Simply put, the dam – and the reservoir it creates - represents cash in the bank, also known as retained earnings.

Read More

Topics: finance, Business Plan, Financial Education, cashflow

The Price of Negligence

Posted by Dan Kennedy on Jan 13, 2021 8:00:00 AM

In my relentless search for I don't know what, I found an article in the December 1, 2008 edition of Nation's Restaurant News, the trade journal of the restaurant industry, headlined: "Operators Bank On Profit And Loss Scrutiny To Stay Afloat." It made me laugh out loud. The article states that "maximizing the profit and loss statement has become a mantra for restaurant operators during the current economic downturn."

This is then presented as some sort of horrific torture imposed on the owners by a vicious economy. What is not said, but should be, is that maximizing profit shouldn't be paid attention to only after dire economic conditions occur, to be given temporary priority, only until 'things get better.' It's supposed to be what anybody responsible for operating a business does everyday. Including what's then described in the article: ferreting out and cutting wasteful spending, controlling labor and administrative costs; creating products, offers and price propositions customers really want. Any business owner complaining about having to attend to these priorities because of a recession is a moron, and any trade-journal writer taking them seriously is dumber than a sandbox.

Read More

Topics: finance, Business Growth, Business Plan

The Plain Truth About Panic

Posted by Dan Kennedy on Jun 2, 2020 8:00:00 AM

Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?
One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.
Read More

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

Finance and Accounting 1

Posted by Stephen E. Roulac, Phd on Feb 10, 2020 4:30:24 PM

Success Needs Sufficient Capital Resources
To succeed in business, you need sufficient capital resources. In fact, it is said that the number one source of failure for small business is running out of money.

If you do not have a realistic assessment of the money that is needed to implement your business plan, you run the risk of running out of money. If you run out of money, your business may likely fail. Failure to have a realistic understanding of the amount of money that is required for the business overall and to implement certain new ventures, particularly, can lead to ruin.

Failing to have adequate money for the business can be a mistake.

Read More

Topics: Business Growth, Business inelligence, success, Business Plan, entrepreneurship, mentorship

Operating Philosophies 1

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 9:40:06 AM

1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.

Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.

Failing to employ a structured decision process can be a mistake.

Read More

Topics: concepts and strategy, Business Plan, Strategic Coach, Financial Education, entrepreneurship, identify your why

 parthiv shah


Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.




Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

platinum-horizontal-white   keap-certified-partner-white@2x