Last week was defining your audience. This week we are going to refine that down.
Think of yourself as a rancher with a herd of cows.
Because like a rancher, your herd represents your source of income.
Also like a rancher, you need to care for your herd by protecting it from predators,
Topics: traffic, Business Plan, eLaunchers Traffic System
SO last week we discussed setting our promotion goals. This week let's talk audience.
With your goal in mind, create the “Black Friday Offer” that’s going to get you there.
Let’s say you’ve got excess, stale inventory...
A BOGO deal resonates well with the Black Friday crowd and will help you clear out that excess inventory.
Topics: traffic, Business Plan, eLaunchers Traffic System
You probably already know this but Black Friday 2022 is one of the most hotly anticipated shopping holidays of the year.
This year, Black Friday is November 25/2022 – one day after US Thanksgiving and if you want to maximize this one day “selling extravaganza” for your business, you need to start NOW.
The 10-week countdown is upon you and both Canadian and American Thanksgiving Days are coming...
Topics: traffic, Business Plan, eLaunchers Traffic System
Do you feel like you spend more time on your business than you spend working? Do you have more projects than hours in the day? If so, you’re definitely not alone.
Topics: Business Kamasutra, Business Plan, BRENT
SWAT: A designated law enforcement team whose members are recruited, selected, trained, equipped and assigned to resolve critical incidents involving a threat to public safety which would otherwise exceed the capabilities of traditional law enforcement first responders and/or investigative units.[2]
eLaunchers is a unique, industry leading company unlike any you have seen or worked with before. Because they have created the perfect fusion of marketing and technology for effective, automated, online and off-line marketing campaigns.
In other words, they are both the best of the best.
Topics: Business Growth, Business Plan
As the war between Russia and Ukraine drags on, President Zelenskyy has shifted from being grateful for any military support to telling the NATO countries what he needs to repel the Russians.
Topics: Business Growth, Business Plan
Shocking things happen when the information you give isn’t what the boss happens to want to hear.
For example, I was reading an article about 2 senior Russian oil executives who have died recently of what we'll term unnatural causes.
Topics: Business Growth, Business Plan
Let’s be frank – nothing kills an organization's morale faster than making completely unrealistic claims that get your staff all revved up, only to find out you've lied and not only are they not advancing as you promised – they’re in reverse.
Topics: Business Growth, Business Plan
Do you remember the story of David and Goliath? The little kid David is given little or no chance to defeat the monster, Goliath. And, armed with nothing but a sling, David expertly lands a rock right between the eyes of Goliath and wins the day.
Topics: Business Growth, Business Plan
If the river represents cash flow to your business, what is a dam?
Simply put, the dam – and the reservoir it creates - represents cash in the bank, also known as retained earnings.
Topics: finance, Business Plan, Financial Education, cashflow
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
