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Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?

 

Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?

 

One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

Success Needs Sufficient Capital Resources
To succeed in business, you need sufficient capital resources. In fact, it is said that the number one source of failure for small business is running out of money.

If you do not have a realistic assessment of the money that is needed to implement your business plan, you run the risk of running out of money. If you run out of money, your business may likely fail. Failure to have a realistic understanding of the amount of money that is required for the business overall and to implement certain new ventures, particularly, can lead to ruin.

Failing to have adequate money for the business can be a mistake.

Topics: Business Growth, Business inelligence, success, Business Plan, entrepreneurship, mentorship

1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.

Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.

Failing to employ a structured decision process can be a mistake.

Topics: concepts and strategy, Business Plan, Strategic Coach, Financial Education, entrepreneurship, identify your why

1 Strategic Incongruency

Strategy, to be effective, must be congruent.

If balance and consistency between different parts of the business strategy are lacking, the resulting incongruence compromises the prospects of business success. Strategy congruency means that there is a reasonable connection between one part of a strategy and another part of a strategy. The purposes of one part of the enterprise are complementary to those of another part of the enterprise. The goals of one division are supportive of, and in parallel with, the goals of another division. 

Topics: Business Growth, success, Business Plan, Strategic Coach, entrepreneurship, mentorship

Topics: Business Growth, Business inelligence, Business Plan, business planning

 

"You can't really know where you're going unless you know where you've been." -- Maya Angelou

We're in the 4th quarter of 2019. Now is the time to review your 2019 business plan and begin preparation for what you're going to accomplish in 2020. 

What is a business plan? It's a written description of your business's future, a document that tells what you plan to do and how you plan to do it. Don't worry - it doesn't have to be long or complex to start. Ryan Deiss is famously known for making one on a napkin.

Topics: Business Growth, Business inelligence, Business Plan, business planning

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.

Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, authority marketing, Business Plan, Marketing education

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, Business Plan, Continuing Education

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology