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Influence: The Psychology of Persuasion by Robert Cialdini

Posted by Parthiv Shah on May 18, 2026 8:15:00 AM

"People don’t say yes because they understand… they say yes because it feels right." — Robert Cialdini

That idea tends to catch people off guard. Most business owners believe that if they just explain things clearly enough, the prospect will make the right decision. Better information, better logic, better breakdowns of value. But that’s not how decisions actually work.

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Topics: consistency, social proof, Reciprocity, Robert Cialdini, human behavior

 parthiv shah

 

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