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If you watch CNN, or FOX or follow any of the financial news sites, then you’re likely bombarded with bleak forecasts and constant projections of gloom and doom.

There’s talk of recession, dismal job reports and unrest in the markets overseas and abroad loudly discussed by news anchors and bloggers on every major site…all the time.

It’s exhausting. And it’s enough to make even the most seasoned investor consider shoving their nest egg under the mattress.

I’m a firm believer in making your money work for you and investing in your future. I know plenty of successful men and women who’ve increased their worth by investing in the stock market. But the market is by no means a safe or stable place to put your hard-earned cash.

The business owners I know who enjoy robust and sustained wealth did not make their fortune from the S&P 500, Apple, or Tesla. They took their hard-earned profits and invested it in the only business that truly matters…their own.

Throughout my career, I’ve helped countless business owners and entrepreneurs reach more clients, patients, and patrons than they thought possible. This allows them to grow their businesses in a way that keeps their cash register consistently ringing and their profits soaring.  

Most of my clients are pleased beyond measure at the results. Some are able to meet the needs of their growing customer base with the personnel they already have in place. While others must hire new employees to handle the surge in business.   A few of my delighted clients have needed to open second and third locations in response to the influx of business they experienced.  For most, these are good problems to have.

As a marketing strategist I’ve made it a point to pay attention to those who pursue excellence in their industry.

I search for entrepreneurs who’ve discovered what it takes to attract the right customers and deliver a service or product that keeps people lined up and eager to do business with them.

I look for these extraordinary individuals for two reasons. First, I’m a huge fan of anyone who boldly pursues their passion and second, I know that I can help them reach heights with their companies even they didn’t think possible.

When you are starting your own business or practice, you have most probably assessed prices, overheads, profits, and reserves. This may not be the most sufficient if you want to grow without working your fingers to the bone. Economics is not only for big conglomerates - they have an important role to play in small businesses.

Small Business Economics

Any business consultant, marketing agency, business broker, or venture capitalist will tell you that it is vital for a business to have a website. But just like a brick-and-mortar shop front, this digital shopfront of pixels needs to generate sales or it will fail. So how do you build pixel real estate that sells?

"I have over 100,000 people on my mailing list." my lunch date said as we snarfed down the delicious fish tacos.  "That's awesome. How often do you engage with them?" I asked. The look I got was typical - the glare of a really angry chihuahua and the expression of a melancholy basset hound. She went on to ask what I meant and why it really mattered because she was "emailing the entire list about once a month." 

As a dental practitioner, do you know who the ideal patient is for your dental practice? Without knowing this personally, it is hard for your marketing agency to choose the perfect marketing solution to drive the growth of your practice. Let’s look at defining target markets so you can choose your niche.

Welcome back to another entry of our continuing week-by-week glance at preparing for a Black Friday promotion.

We've discussed picking your promo, targeting your audience, and dividing your 'herd' . This week let's talk seduction of your people.

October 25 to November 5: Tease your promotion

More emails are sent on the day before Thanksgiving, Black Friday, and Cyber Monday than any other day throughout the year, according to research by Experian Marketing Services.

So don’t kid yourself.

It’s going to take more than one singular email for your promotion to stand out from the rest in your herd’s inbox. Use email, text messaging and your social channels to give your herd a heads-up that your amazing promotion is coming next week and they should be watching for it.

Word of mouth is the golden ticket of marketing ‒ no one can dispute that. But in today’s digitally connected world, word of mouth is actually now digital sharing. Basing your practice’s growth on the unmeasurable ability of patients to tell others is a slow way to grow. So let’s get you embracing digital marketing and retiring early!

I hung up the phone at the end of a 30-minute call from a prospective client shaking my head. They wanted help with their marketing but really had no idea how their business generated income. I'm sure the call was as frustrating for the prospect as it was for me after all, no one likes to keep saying "I don't know" especially when they know that they SHOULD be able to answer the questions I had asked.

A big part of a business owner's frustration comes from 2 main areas: