If you wish to end up winning, the recipe is outspending the competition. It’s the unvarnished truth. It’s not the best business that always wins, it’s the best marketed. But don’t let me get too far ahead just yet.
The typical business owner looks for every advantage imaginable to spend as little as possible on gaining a new customer, client, or patient. Whether it be pay per click ads, sales commission, incentives, discounts, whatever.
Topics: Business Growth, Business inelligence, Marketing to affluent, Elite Forum, Continuing Education
Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.
Topics: Blog, direct marketing, Business Growth
Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.
Topics: Blog, how to, referrals, Business Growth, Referral Culture
Every person has a book in their heart. When the book comes out, you feel liberated. You don't carry it, it carries you. It is your anthem; it is your message to the world. Your book is everything you want to leave behind. Even if you die, your book will outlive you. If you become famous, your book will become famous with you. If your book becomes famous, so will you. Frankly, I think every business owner should write one.
Topics: Insider, Blog, digital marketing, copy, Business Growth, concepts and strategy, elaunchers
Branding is typically used when referring to companies. Today, I want to talk about what it means to have a personal brand and why it can be more useful than a corporate brand.
People cannot relate to a company. They can only relate to other people. Companies also have a lot of competition -- people, not as much. And finally, individuals are seen as the leaders or authority on a subject. This is why personal branding is important.
Topics: Blog, digital marketing, Social Media, Business Growth
The Ultimate Web Traffic Platform is made up of FOUR key elements.
Topics: Business Growth, Systems and Processes, Implementation, data science
You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.
What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.
Topics: copywriting, Social Media, Business Growth, Dan Kennedy, Implementation
Topics: GKIC, Business Growth, Dan Kennedy, Implementation
You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.
There is no magical formula for business growth, but there is a proven, THREE PART system that can engineer acceleration of growth in your business.
Topics: marketing workflow automation, Business Growth, Systems and Processes
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