eLaunchers Blog

Are you a physician, dentist, info-marketer or financial advisor? Do you have a business plan?

Most who reach out to me for business planning help don't have any type of plan in place.

The tool we use at eLaunchers is called LivePlan. I'll share how you can use this valuable business planning tool in your business.

Physicians, dentists, info-marketers and financial advisors need good business planning and access to real-time financial information.

"You can't really know where you're going unless you know where you've been." -- Maya Angelou

We're in the 4th quarter of 2019. Now is the time to review your 2019 business plan and begin preparation for what you're going to accomplish in 2020. 

What is a business plan? It's a written description of your business's future, a document that tells what you plan to do and how you plan to do it. Don't worry - it doesn't have to be long or complex to start. Ryan Deiss is famously known for making one on a napkin.

I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response.  After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.

Direct response is the second of two distinct means of strategy as it refers to marketing.  The first one is Branding – or mass marketing.  Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.

Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

If you wish to end up winning, the recipe is outspending the competition. It’s the unvarnished truth.  It’s not the best business that always wins, it’s the best marketed.  But don’t let me get too far ahead just yet.

The typical business owner looks for every advantage imaginable to spend as little as possible on gaining a new customer, client, or patient.  Whether it be pay per click ads, sales commission, incentives, discounts, whatever. 

Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.

Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.

Every person has a book in their heart. When the book comes out, you feel liberated. You don't carry it, it carries you. It is your anthem; it is your message to the world. Your book is everything you want to leave behind. Even if you die, your book will outlive you. If you become famous, your book will become famous with you. If your book becomes famous, so will you. Frankly, I think every business owner should write one.

Branding is typically used when referring to companies. Today, I want to talk about what it means to have a personal brand and why it can be more useful than a corporate brand.

People cannot relate to a company. They can only relate to other people. Companies also have a lot of competition -- people, not as much. And finally, individuals are seen as the leaders or authority on a subject. This is why personal branding is important.