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Guest writer Ann Roulac once again joins us to provide insights into having a purpose-focused business and life.

Throughout my career I’ve had the privilege of working with thousands of entrepreneurs and executives – including several billionaires. Some excelled and became leaders in their industry, and others failed miserably. What separated the leaders was a set of personal principles, beliefs, and perspectives—what I define as “personal mastery.”

Carrying on from last week - Here are 5 more ways to market your dental clinic:

6. Postcards & & Mailed Offers

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself

Picture your potential customer hunting for a product or service, where are they most likely to look?

Generating new, qualified leads is the lifeblood of any business. Your ability to analyze each lead's cost, product, or sales funnel with your ROI is a critical factor in your success as a business owner.  

Your sales staff carry a heavy load. Every day they prospect to find leads, follow up on leads, score leads, send out emails, log calls, and schedule appointments. They put together sales quotes and proposals, onboard customers, record conversations and notes on prospects, and request approvals – all while staying on top of products, services, and pricing. Most of their tasks don't make them or your business any money. Non-revenue producing activities make the most sense to automate. Automating frees up your sales staff to focus their efforts on doing the things that bring in the most income.

Effective marketing and successful gardening work the same way.

A cactus and a fern are both plants, but if you plant your cactus in the shade and water it as much as you water your fern, it will die. Similarly, if you plant your fern in scorching full sun and water it once a month, you've got yourself a dead fern.

Wouldn't it be great if you could make a sale after just one well-done sales presentation?  

Typically, your salesperson puts all their energy into doing a great job of the initial sales presentation and then follows up with one phone call or email. That's it. The prospect doesn't buy, and your salesperson believes they are not interested in your product or service and gives up on them. That's how most businesses lose money.

We are delighted to have a guest writer, Ann Roulac. We will be featuring her once a week to provide insights into having a purpose-focused business and life.

A stressed-out group of employees can put a company at financial risk, threatening the long-term viability of the business. People who are tired, overworked, and overwhelmed cannot be counted on to make wise business decisions—let alone good personal ones.

Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!