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As a small business owner, you end up wearing many hats. Writer is one of them.

Writing copy is a vital part of marketing your business but it can be difficult to know where to start if you’ve never done it before. Thankfully, writing copy is a creative endeavour so with some ke y ideas and a bit of creativity, you can start on your copywriting journey with ease.

 

To start, it is essential to think about the overall message you want to give your audience. T here’s two parts to this.

One, you need to identify your audience. What age demographic does your business cater to? Where do they live? Do they have children? Do they have pets? What psychographic information do you have about them? What do they read? Where do they eat? What sports do they like? What are their goals and values.

Two, identify the key elements you want to include in your writing that sets you apart from your comp etition. These can be things like eco - friendly products and services, a family - oriented business environment, pet - friendly locations. The possibilities are endless!

 

The next step is to identify the pain points that customers might have. Pain points are u sually problems your audience experiences and can be things like the pandemic, seasonal changes, annual events, or day - to - day life inconveniences. You can be as serious or as playful as you like but the main focus should be on relatability and how you can solve the problem your audience experiences. If you own a coffee shop, you can talk about the Monday blues and how coffee can get you through your day. If you own a building and maintenance company, you can talk about the safety precautions you take to kee p clients safe during the pandemic. Once you are writing, remember to keep your message clear and your writing short. You do not need to write entire essays to make your point. Clear, consistent messages to your audience means that they will read and und erstand your marketing. Only writing as much as you need will feel more enjoyable to your readers too.

Good planning is also a part of the writing process. If you’re using email and social media to market your company, make sure you plan out your posts in advance so you can keep your message consistent over multiple posts and you don’t bombard your audience. If you have an event coming up or an important promotion, post about it over the month not through multiple messages just before the event! Your aud ience will feel overwhelmed and then stop reading your copy, making all that hard work for nothing.

 

Topics: Business Growth, Marketing education

In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.

Topics: Business Growth, authority marketing, Marketing education, credibility

Six months into a post Covid world and there’s one thing that we know for sure….

EVERYTHING has changed!

Entrepreneurial businesses are closing in droves.  Millions of people each month are filing for unemployment benefits.  (More than anytime in the history of the program!) 

People are working from home and not going out to shop or for entertainment.

Topics: Business Growth, Marketing education, pixel estate,, online presence

For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.  

The real estate determined the success or failure of the business.  

Topics: Business Growth, Marketing education, pixel estate,, online presence

Let’s play a game. 

I want to ask you to design the perfect race car for me.  Something that is fast and can win a race.  

You might say the first thing it needs is a powerful motor and a strong, resilient transmission and drivetrain.  

Then you might say it needs to be aerodynamic, have a low center of gravity, and a stiff suspension so we can reduce wind drag and help corner the track at higher speed

Topics: Business Growth, Marketing education

Today we have a guest post from top copywriter and marketing expert, Everte Farnell.

Everte writes for some of eLauncher’s best clients, and they keep asking him to write for them because his copy converts.  

He is going to tell you a story about how he ALMOST became a legend, but missed the boat because he thought he knew better than the expert.  Enjoy.

Parthiv

Topics: Business Growth, elaunchers, Marketing education

The world is changing at light speed, still.  It’s been 5 months since the stock market crashed because of Covid.  

Pandemic declared, a national emergency, commerce shut down, businesses closing for ever, mask wearing mandates…

The whole world has changed and it will not go back.  Not anytime soon anyway.  

We are facing a very difficult time in the next 5 years.  With the Fed printing money at light speed, we run the risk of massive price inflation without corresponding economic expansion. 

Topics: Business Growth

Pandemic! Riots! Fear! Panic!

Businesses have been shut down for weeks and millions are out of work...

And still many of my clients are calling me, concerned that people aren't calling them.

“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”

Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

 

In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.

Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children  or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.

Topics: Business Growth, elaunchers, No BS, authority marketing

Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?

 

Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?

 

One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship