When to Prepare for Black Friday - Part 4

Posted by Richard Bueckert on Oct 6, 2022 8:15:00 AM

Welcome back to another entry of our continuing week-by-week glance at preparing for a Black Friday promotion.


We've discussed picking your promo, targeting your audience, and dividing your 'herd' . This week let's talk seduction of your people.

October 25 to November 5: Tease your promotion

More emails are sent on the day before Thanksgiving, Black Friday, and Cyber Monday than any other day throughout the year, according to research by Experian Marketing Services.


So don’t kid yourself.

It’s going to take more than one singular email for your promotion to stand out from the rest in your herd’s inbox. Use email, text messaging and your social channels to give your herd a heads-up that your amazing promotion is coming next week and they should be watching for it.

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Topics: Business Growth, traffic, eLaunchers Traffic System

Is Digital Marketing Appropriate For Dental Practitioners?

Posted by eLaunchers on Oct 4, 2022 8:15:00 AM

Word of mouth is the golden ticket of marketing ‒ no one can dispute that. But in today’s digitally connected world, word of mouth is actually now digital sharing. Basing your practice’s growth on the unmeasurable ability of patients to tell others is a slow way to grow. So let’s get you embracing digital marketing and retiring early!

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Topics: Business Growth, dental practitioners

Revenue Economics, Conversion Matrix & Growth Goal Setting

Posted by Parthiv Shah on Jul 20, 2022 3:53:17 PM

I hung up the phone at the end of a 30-minute call from a prospective client shaking my head. They wanted help with their marketing but really had no idea how their business generated income. I'm sure the call was as frustrating for the prospect as it was for me after all, no one likes to keep saying "I don't know" especially when they know that they SHOULD be able to answer the questions I had asked.

A big part of a business owner's frustration comes from 2 main areas:

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Topics: Business Growth, data science

An evening with Steve Tucker

Posted by Parthiv Shah on Jul 13, 2022 3:43:00 PM



Welcome to Saturday evening at e-Launchers in Gaithersburg,  Maryland. My name is Steve Tucker. I'm a corporate and real estate lawyer. I used to work on Wall Street at the big firms in New York City. I have my own practice now. I was on Dan Kennedy's Facebook page Magnetic Marketing|No B.S. Inner Circle. I'm a member there and I was participating in a conversation  and Parthiv answered one of my questions. I noticed that Partyhiv was located in Germantown, Maryland which is only three miles up

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Topics: Business Kamasutra, Business Growth, business planning

How to read your clients minds have them love you for it!

Posted by Parthiv Shah on Jul 11, 2022 1:42:52 PM

“I can’t believe you did this!”

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Topics: Business Growth

Is Your Business Ready For A Recession?

Posted by eLaunchers on Jul 6, 2022 8:07:00 AM

The US economy will tip into a recession next year, according to nearly 70 percent of leading academic economists polled by the Financial Times

For many businesses, this can be a very scary prediction.

But it does not need to be. It has been said that "Hard times make good men" and it is true (this also

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Topics: Business Growth, recession

SWOT Analysis 2

Posted by Parthiv Shah on Jun 23, 2022 6:40:51 PM

You've done the SWOT analysis and identified your business's Strengths, Weaknesses, Opportunities, and Threats. 80% of business owners consider the exercise complete having identified a "snapshot" view, and file the analysis away into a drawer never to be seen again. But the savvy 20% use the information they've gleaned as a starting point to plan for future growth.

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Topics: Business Growth

SWOT Analysis 1

Posted by eLaunchers on Jun 21, 2022 8:24:00 AM

A SWOT analysis is a strategic planning technique that helps you to identify your core strengths, weaknesses, opportunities, and threats. The technique leads to fact-based analysis, fresh perspectives, and new ideas and works best when multiple voices within an organization are free to provide realistic data points rather than "prescribed messaging."

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Topics: Business Growth, data science

False Metrics That Appear Real

Posted by eLaunchers on Jun 14, 2022 8:40:00 AM

Metrics... Just because they’re easy to measure doesn’t mean they matter. When I visit a new client or when I do some investigation for a prospective client, I often see something that looks like a useful metric but isn't. It happens because they often appear in easy, round numbers and are easily compared to other round numbers. Facebook "Likes" is one I see often. But when you start to think about it, how does

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Topics: Business Growth


Posted by Parthiv Shah on May 10, 2022 1:05:00 PM

The mission is light a fuse that adds at least 100 Million Dollars to our economy. The process, is to help 1000 business owners do an additional $100,000 in business over one year.

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Topics: Business Growth

 parthiv shah


Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.




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