If you’re like most smart, hard-working professionals I meet—dentists, attorneys, consultants, coaches, advisors, specialists—you’ve spent years mastering your craft. You care about results. You serve your clients well.
But when it comes to marketing?
Too many of you are doing it backwards. You’re trying to make people want what you offer. Trying to educate them into buying. Trying to convince them that they need what you do.
And it’s exhausting, isn’t it?