If you know much about me, you know that I have been an avid student of master marketer Dan Kennedy for many years. I am part of his inner circle and pay a substantial amount each year to access his time, insight, and sage advice.
Recently he shared a story about the power of accepting blame for the things that ‘happen’ to you.
Let me give an example.
You own a small grocery store. You have a few employees, and most of your customers are locals in the tight-knit community where you’ve set up shop. Crime is not a problem in this area, so you decide to forgo the expense and never install security cameras at the registers.
A year later, you’re reviewing the books with your accountant and noticing something is seriously wrong. There are discrepancies in both your inventory and your cash flow. You can’t make sense of this, and it takes another month to discover that a cashier who has been working for you for over a year is allowing her friends to walk out of the store without paying for items, and she’s running a scam on you with coupons.