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Not Just a Crystal Ball... Database Marketing Explained with Crystal Clarity

Posted by Parthiv Shah on Sep 15, 2020 2:26:49 PM

Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data. 

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Topics: hubspot, Hubspot for dentists

Hubspot For Dentists: (ROI & ROE) Measuring Return on Investment and Efforts

Posted by Parthiv Shah on May 9, 2020 8:53:15 AM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

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Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

 parthiv shah

 

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