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In a world dominated by digital noise, there’s something almost magical about holding a piece of direct mail in your hands. While others chase the latest digital fad, savvy marketers know that direct mail is, to this day, one of the most powerful tools in their arsenal. It’s not flashy or trendy, but it works – and it has for decades.

At eLaunchers, we’ve sent over a billion pieces of direct mail. Yes, you read that right – a billion. That’s not just a number; it’s proof that, in the right hands, direct mail can drive results like nothing else.

But why, in the age of email and social media, does direct mail still work? The answer lies in its tangible, personal nature. When you send someone a piece of direct mail, you’re not just another fleeting message in their inbox or a forgettable ad in their social feed. You’re putting something physical in their hands, something they can touch, hold, and engage with. Direct mail demands attention in a way that digital media simply can’t.

When I look back at my journey as a father, one of the proudest moments was when my son earned his Eagle Scout rank. The road to becoming an Eagle Scout isn’t easy; it’s a journey marked by challenges, hard work, and a commitment to a set of values that shape young boys into strong, capable leaders. As an Eagle Scout dad, I’ve had the privilege of watching my son grow, and in the process, I’ve been reminded of the values that truly matter – values that I carry into my work every single day.

The principles that guide the Boy Scouts – trustworthiness, loyalty, helpfulness, and integrity – aren’t just ideals for young men; they’re the very foundation of strong leadership in business. At eLaunchers, these are the values that drive every decision I make, every strategy I develop, and every interaction I have with my clients.

Trustworthiness is at the core of everything I do. In business, trust is earned, not given. Just as my son earned the trust of his fellow scouts through his actions and commitment, I work hard to earn the trust of my clients. This means being honest, transparent, and dependable. When you work with me, you can trust that I’ll always have your best interests at heart, and I’ll deliver on my promises, no matter what.

Imagine a young man, disciplined and focused, standing on the tarmac of an Indian Air Force base. That young man was me, Parthiv Shah. Back then, my world was one of precision, strategy, and unwavering commitment to the mission at hand. Little did I know that the lessons I learned in the Indian Air Force would later become the foundation of my success in the world of direct marketing.

The transition from a military career to becoming a direct marketing expert might seem like a leap, but the truth is, the principles that make a good soldier are the same ones that make a great marketer. In the Air Force, every mission begins with a clear objective, a detailed plan, and a commitment to execution. There’s no room for guesswork. You assess the situation, gather intelligence, create a strategy, and then execute it with precision.