Let me share something every high-performing dental practice eventually discovers:
The fortune is not in the diagnosis. The fortune is in the follow-up.
Most dentists don’t lose opportunities because they lack skill. Most don’t lose opportunities because they priced something wrong. Most don’t even lose opportunities because patients weren’t interested.
They lose opportunities because no dentist, no matter how committed, how organized, or how hardworking, can follow up with every lead, every patient, every inquiry, every overdue recall, and every open treatment plan… consistently.
