eLaunchers Blog | blog posts

Lessons From The Master Himself…

Posted by Parthiv Shah on Jan 17, 2024 8:00:00 AM

Dan Kennedy has been my friend and mentor for a very long time. If you don’t know who he is, then I welcome you to planet Earth and will take this opportunity to introduce you to one of the world’s highest-paid copywriters and master salesmen of our time.

So much of what I’ve learned, applied in my own business, and now make work for my clients, I attribute to what I’ve learned from Dan.

One of the fundamental principles he teaches is the importance of putting together the right message for the right market. Your message must express what sets you apart from competitors and showcase you as the best choice to meet your prospect's needs.

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Topics: referrals, blog posts, sales letters, Napoleon Hill, full potential, path to success, genius marketing, Secrets of Success, opportunity to improve, mastermind group, Time Efficiency, fundamental principles, B2B Services, Health, Creative Power, Success Mastermind Group, testimonials, recommendations

It’s All My Fault

Posted by Parthiv Shah on Dec 13, 2023 8:00:00 AM

If you know much about me, you know that I have been an avid student of master marketer Dan Kennedy for many years. I am part of his inner circle and pay a substantial amount each year to access his time, insight, and sage advice.

Recently he shared a story about the power of accepting blame for the things that ‘happen’ to you.

Let me give an example.

You own a small grocery store. You have a few employees, and most of your customers are locals in the tight-knit community where you’ve set up shop. Crime is not a problem in this area, so you decide to forgo the expense and never install security cameras at the registers.

A year later, you’re reviewing the books with your accountant and noticing something is seriously wrong. There are discrepancies in both your inventory and your cash flow. You can’t make sense of this, and it takes another month to discover that a cashier who has been working for you for over a year is allowing her friends to walk out of the store without paying for items, and she’s running a scam on you with coupons.

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Topics: social networking, innovation and scalability, blog posts, sales letters, genius marketing content, path to success, podcasts, inventory, cash flow, unscrupulous, successfully operating a business, sage advice, inner circle, diamond group

Convert Non-Believers with this Million Dollar Strategy from Dan Kennedy

Posted by Parthiv Shah on Nov 8, 2023 8:00:00 AM

If you know anything about selling, then you likely know the works of the leading authority in direct response marketing, Dan Kennedy. I need not introduce the man responsible for the No B.S. marketing approach that has shaped the careers of so many successful marketers and entrepreneurs, myself included. Dan’s contributions to the world of marketing and entrepreneurship are immeasurable.

Recently, Dan shared some valuable insight into crafting a persuasive sales presentation.

He talked about what he called his million-dollar sales presentation, which has sold over a million dollars of his products, specifically his Magnetic Marketing System (more on that in just a moment).

Dan goes on to discuss how when he’d speak to a crowd of prospective buyers, he already knew the main reasons they wouldn’t buy:

#1: They think it's not for them for their business.

#2 They think my product is just a book of letters because I show letters in an example.

#3: They think it's too complicated.

#4: They think it's too expensive.

#5: They don't believe the guarantee.

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Topics: Dan Kennedy, unicorn founder, interplanetary travel, communicate globally, various industries, sustainable energy solutions, social networking, innovation and scalability, marketing and entrepreneurship, direct response marketing, speak to a crowd, prospective buyers, each one’s importance, product or services, building blocks, Dan’s podcasts, blog posts, sales letters, genius marketing content, Million Dollar Strategy