Have you ever had someone say, "I didn't get your email." yet you know with 100% certainty you sent them an email?
There is no scarier label for an email marketer to be connected with than SPAM! There are PhDs written on the topic of how not to be associated with spam and how to pass through the countless roadblocks put up by Google, Microsoft, and Yahoo email sorting algorithms. Although so much knowledge on this matter has been accumulated, corporate algorithms continually change, causing problems for marketers all over the world.
If you are having a heart to heart conversation for 10 to 30 minutes with a prospect, what would you say to them?
What is the unlikely negative outcome of the infamous 2020? You will never guess - It is business cybersecurity. Not a lot of people realize that there were whole industries that had to switch from office work to remote working positions. The number of folks learning technology and installing home offices was shocking and that is bringing up a whole load of concerns for privacy and security.
I am not talking about someone forgetting to shut off their webcam on the zoom call and flashing their underwear - I am speaking about corporate blackmail, ransomware, stealing of sensitive information and other cybersecurity-related risks.
In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.