On last month’s Zoom with Dan Kennedy, he said something that didn’t sound flashy, futuristic, or even particularly dramatic at first. But the more you think about it, the more it explains what’s happening in almost every industry right now. He said the biggest mega-trend in business isn’t AI, automation, or social media. It’s the slow erosion of differentiation.
In plain terms, everything is starting to look the same to the customer.
Not “kind of similar.” Functionally indistinguishable.
Topics: Functionally indistinguishable, solves growth problems, strategic decision, The Biggest Mega-Trend, business graveyard
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