Hello, my friend and fellow entrepreneur,
Welcome back! Today, we will wrap up our series on selling ANYTHING to ANYONE. In the previous two blogs, we discussed key marketing principles followed by marketing geniuses such as Dan Kennedy, Russel Martino, and Russell Brunson.
We discussed the importance of delivering your message in a way that grabs your prospect's attention. Keeping their attention by vividly discussing a problem they have and the consequences of not solving it. Then establish yourself as the authority in their industry who they can trust.
If you’ve gotten this far in you’re sales argument, you have set the foundation. You have your prospect's attention. You’ve gained rapport. You have their trust.
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Topics:
Dan Kennedy,
Personal Growth,
Russell Brunson,
marketing giants,
exceptional sales,
successful salesperson,
investment opportunities,
Russell Martino,
marketing masters,
unique strengths,
Overdeliver,
Introduce new features,
Create Meaningful Relationships
Hello, my friend and fellow entrepreneur,
Throughout my career, I have worked with some truly exceptional sales and marketing giants. These include Russell Brunson, Dan Kennedy, and Russell Martino, to name a few.
These marketing masters all have a unique way of selling. They all have their own style. Still, there are some rules that these three and every other successful salesperson have in common. And I will share these rules of selling and persuasion with you today and in the next several blogs.
In order to sell anything to anyone, your message must accomplish the following:
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Topics:
Dan Kennedy,
Personal Growth,
Russell Brunson,
marketing giants,
exceptional sales,
successful salesperson,
investment opportunities,
Russell Martino,
marketing masters
“In the grand game of wealth, the surest bet is on the terrain you know best.” - Warren Buffett
I firmly believe in making money work for you and investing in your future. I know many who’ve increased their wealth through stock market investments, and I know just as many who’ve lost a fortune playing the same game. Most people who dabble in the market will tell you it’s not a haven for your hard-earned cash. And the truly affluent business owners I know didn't amass fortunes from the S&P 500 or by buying TSLA or the QQQs; they invested in the one business that truly matters—their own.
Investing in your own business is a wise move in any market—Bull or Bear. No one knows your business better than you, and strategic decisions can propel your wealth more effectively than most market ventures. Putting money into marketing…investing in research and development, or upgrading your customer experience yields predictable results. And that’s how you keep control in your court. Negative jobs report? That's okay; you know it won't disrupt your daily operations and investments. If something goes wrong in the markets overseas—no worries; your customers, clients, patients, or patrons are still lining up to do business with you.
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Topics:
strategic marketing,
Think and Grow Rich,
Russell Brunson,
The Secret of the Ages,
success and personal growth.,
Predictable growth,
more focused,
The Smartest Move,
improve infrastructure,
solid foundation for growth,
enhance skills,
launch marketing campaigns,
strengths and growth
My guess is that you’ve heard the old acronym for goal-setting: Specific, Measurable, Achievable, Relevant, and Time-Bound (S.M.A.R.T.) Goals.
As the President of eLaunchers, a strategic marketing company, I lead my organization by embracing and mastering the art of S.M.A.R.T. goal setting for our clients. While achieving S.M.A.R.T. goals is commendable, collaborating with eLaunchers unlocks a pathway to success exclusive to those possessing exceptional brilliance.
You can’t hit a target you can’t see. This is why you must be specific with your goal setting. At eLaunchers, we spend a great deal of time upfront with each of our clients to be clear on the results they wish to achieve. A vague goal, like “I want to increase sales,” gets you to know where. Clearly stating, “ I want to increase quarterly sales by 15% through a targeted marketing campaign and by expanding product offerings,” is specific and ensures a clear understanding of the desired outcome and the actions needed to achieve it.
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Topics:
Personal Growth,
Think and Grow Rich,
Russell Brunson,
positive thoughts,
personal development geniuses,
The Secret of the Ages,
measure,
positive effects,
S.M.A.R.T. goal,
possessing exceptional brilliance,
achieve your goals,
new products or services,
targeting new markets,
business goals
Are you familiar with the New Thought Movement?
If you’ve spent any time in the world of personal development and self-help, then you are familiar with this Movement, whether you knew the term or not.
The New Thought Movement started in the late 19th century. At the time, it had a HUGE impact on how people viewed spirituality and personal growth. It was at that time that thought leaders started emphasizing the power of your mind and its ability to affect all areas of your life.
Leaders of the New Thought Movement are responsible for spreading the idea that if you think good, positive thoughts, they will manifest as good, positive results in your life. Of course, the same holds true in reverse. If you’re negative all the time, bad things will tend to happen in your life.
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Topics:
Personal Growth,
Think and Grow Rich,
Russell Brunson,
positive thoughts,
personal development geniuses,
The Secret of the Ages,
success and personal growth.,
Predictable growth,
business opportunity,
self-help,
manifest as good,
positive results,
bring positive outcomes,
more focused,
positive advice,
Secrets of Success Mastermind,
The Master Key System
Two of the men I admire most in marketing are Dan Kennedy and Russell Brunson. So, when these two speak, I sit up and pay attention. In one of Kennedy’s recent NO B.S. Newsletters, he shared a conversation he and Brunson had about the great Napoleon Hill.
In it, Brunson discussed how he’d come across a course written by Hill on effective advertising. This course was pinned back in 1917, a full 20 years before he wrote the book we’ve all come to know and love, Think and Grow Rich.
Russell Brunson found this particularly interesting because it showed that, although Hill became famous for his personal development masterpiece, Think and Grow Rich, his roots were in marketing and advertising.
Dan Kennedy goes on to discuss Hill’s earlier career, which you may not know, was as a copywriter and sales trainer for the International Correspondent School. They talked about how Hill’s time in direct sales and as a copywriter likely led to his ability to understand human nature and eventually write the influential work he’s famous for today.
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Topics:
Dan Kennedy,
marketing and advertising,
Think and Grow Rich,
Napoleon Hill,
entrepreneurs,
Russell Brunson,
podcasts,
master sales letters,
seminars,
influential thinker,
perspectives on success,
positive thoughts,
principles of success,
correspondence,
Advanced Business Development
