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How to Get Rich in 'Un-Rich Times'

Posted by Dan Kennedy on Jun 4, 2020 8:00:00 AM
 
In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.

Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children  or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.
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Topics: Business Growth, elaunchers, No BS, authority marketing

Word of Mouth Sales

Posted by eLaunchers on Aug 1, 2019 3:35:00 AM

What would the world be like without Facebook? Would word of mouth cease to exist? These are damaging questions as we have become so accustomed to having social media dominate so much of people’s minds.

“Well, if it’s on Facebook it must be true,” is the graduated statement that originated with the internet.  What used to be important about social media is becoming so passé it’s laughable? The privacy issue is hugely negative, yet Billions of people give their information every day. Facebook makes advertising money by selling your information to the highest bidder of the day, and again tomorrow, and tomorrow.

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Topics: concepts and strategy, Delivery and Training, inbound marketing, No BS, authority marketing

Becoming a Niche Authority

Posted by eLaunchers on Jul 31, 2019 5:02:00 AM

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, authority marketing, Business Plan, Marketing education

Why Metrics are Critical for Marketing …..and What You’re Missing When You Don’t Use Them

Posted by Parthiv Shah on May 31, 2019 1:44:59 PM

There are significant reasons why marketing metrics are critical.  If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re in the dark.  You’re missing out on pertinent information when you don’t use them.

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Topics: digital marketer, Marketing to affluent, authority marketing, Strategic Coach

Lenses, Frogs and Filters

Posted by Dr. Charles Martin on Mar 30, 2019 2:47:01 PM

My 35mm professional camera has a 100 mm macro lens and special flash units mounted on the side to capture professional quality photos used to diagnose, treat, and teach various types of dental cases.

That special lens is designed specifically for capturing detailed close-ups. Naturally, the lens has a filter on the front to both protect the lens and to filter out unwanted light. It is near perfect for its use.

But it is terrible for making photographs of landscapes, sports and night activities.

It would need an entirely different lens and set up for those.

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Topics: Marketing to affluent, marketing for dentists, authority marketing

Marketing Analytics

Posted by Parthiv Shah on Mar 30, 2019 10:52:41 AM

Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not

Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Niche Marketing

Posted by Parthiv Shah on Mar 30, 2019 10:37:10 AM

Niche Marketing Do’s and Don’ts

Making products/services that already have patrons in the market and enough competitors that pose a threat to your business? Marketing your product/service in a unique, one-off way could be one of the winning factors of your campaign. For example - if you're a company that sells breakfast cereals usually attractive to children, and market research says adults love cereal as a breakfast option too, you've found a potential new market. 

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Attraction Marketing

Posted by Parthiv Shah on Mar 30, 2019 10:31:46 AM

Attraction Marketing in Today’s Business Environment.

Marketing is how one goes about securing customers for a specific product or a service, and it can take varied forms. Attraction Marketing is one such form of marketing wherein the marketing strategy involves attracting customers towards a product or a service, in a scenario where the consumers already want what you are selling. In simpler terms, attraction marketing consists in marketing a product/service with a fair amount of demand, appealing to your target audience and ensuring that the customers buy your product/service instead of opting for a competitor.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Brand and Lead Generation Marketing

Posted by Parthiv Shah on Mar 30, 2019 1:30:39 AM

Difference between brand marketing and lead generation marketing.

In a world where consumerism is increasingly driving everything and businesses struggle hard to ensure their product gets sold over their competitors’ products, branding is one of the most important factors to consider when it comes to marketing. It has also got to do with how consumers are increasingly becoming brand conscious to the extent that many people identify themselves with the brands they use.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Short and Long Term Goals

Posted by Parthiv Shah on Mar 30, 2019 1:24:59 AM

Understanding the short-term and long-term goals of a new Marketing Client.

Development of a good clientele is highly essential for the growth of any business. Having a marketing professional’s expertise at the disposal of a new client is vital as it is a cynosure in nurturing and constructing long-term associations between the customer and the marketer. As a marketing professional, it is essential to cater to the needs and satisfy the client’s requirements to build a relationship and do business with them.  To create a good rapport and trust with the right set of clientele, the professional marketing needs to inherently understand the client’s brand to make it more visible and feasible for their product to reach a broader range of customers.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

 parthiv shah

 

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