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No B.S. Guide to Direct Marketing by Dan Kennedy

Posted by Parthiv Shah on May 6, 2026 8:15:00 AM

"If your marketing isn’t producing measurable results, it’s not marketing. It’s entertainment." — Dan Kennedy

When you stop and think about it, a lot of what businesses call “marketing” today looks good… but doesn’t actually do anything.

You see clean branding, consistent social media, nice-looking websites, and plenty of activity. There’s effort everywhere. But when you ask a simple question—what is this producing?—things get quiet.

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Topics: Engagement, better follow-up, measurable response, track and improve

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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