Imagine you walk into a busy train station carrying a small stool during the morning rush hour and wearing a T-shirt with your business name on the front and a list of your products and services on the back. You stop in the middle of the rotunda, place the stool on the floor, stand on it and hold up a brochure about your business's product or service. The number of people that are going to come up and talk to you is pretty much zero.
"I have over 100,000 people on my mailing list." my lunch date said as we snarfed down the delicious fish tacos. "That's awesome. How often do you engage with them?" I asked. The look I got was typical - the glare of a really angry chihuahua and the expression of a melancholy basset hound. She went on to ask what I meant and why it really mattered because she was "emailing the entire list about once a month."
Welcome back to the last in the series of our continuing week-by-week glance at preparing for a Black Friday promotion.
Welcome back to another entry of our continuing week-by-week glance at preparing for a Black Friday promotion.
October 25 to November 5: Tease your promotion
More emails are sent on the day before Thanksgiving, Black Friday, and Cyber Monday than any other day throughout the year, according to research by Experian Marketing Services.
So don’t kid yourself.
It’s going to take more than one singular email for your promotion to stand out from the rest in your herd’s inbox. Use email, text messaging and your social channels to give your herd a heads-up that your amazing promotion is coming next week and they should be watching for it.
Welcome once again to our continuing week-by-week glance at preparing for a Black Friday promotion.
Last week was defining your audience. This week we are going to refine that down.
October 11 to October 22: Divide your herd
Think of yourself as a rancher with a herd of cows.
Because like a rancher, your herd represents your source of income.
Also like a rancher, you need to care for your herd by protecting it from predators,
Welcome back to our continuing week-by-week glance at preparing for a Black Friday promotion.
SO last week we discussed setting our promotion goals. This week let's talk audience.
September 27 to October 8: Choose the target audience for your promotion
With your goal in mind, create the “Black Friday Offer” that’s going to get you there.
Let’s say you’ve got excess, stale inventory...
A BOGO deal resonates well with the Black Friday crowd and will help you clear out that excess inventory.
Regardless of what your business is, you should be getting ready for Black Friday... NOW.
You probably already know this but Black Friday 2022 is one of the most hotly anticipated shopping holidays of the year.
This year, Black Friday is November 25/2022 – one day after US Thanksgiving and if you want to maximize this one day “selling extravaganza” for your business, you need to start NOW.
The 10-week countdown is upon you and both Canadian and American Thanksgiving Days are coming...
It's no secret that most business owners are less than happy with the number of paying buyers that get generated by their advertising efforts. Typically, it's the media that gets blamed but the truth is that the real cause is not the media, but a fractured marketing process. Specifically, it's the failure of both the business owner AND the marketing person to take a holistic approach to the entire marketing funnel so that all of the milestones and contingencies are accounted for throughout the entire process.