Blogs

Implementing CRM systems has come a long way since when the PC and MAC first hit the market.  In fact, I'd like to tell you a story about how I learned to love customer relationship management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

I travel a lot for work and often meet some enthusiastic and extremely bright practitioners all over the country. An underlying struggle I see all of them face is being unable to market their practice to reach a broader set of patients. As a marketing expert, this is something that breaks my heart to see - a 100% competent medical professional worrying about who their next client is going to be.

This is a question you better know the answer to if you ever want to close those leads and convert them into paying customers, clients, or patients. If your leads are alive, dead, or on life support is as critical as it gets when attempting to grow a business. 

Every small business owner, every doctor, dentist, attorney in the world is trying to figure out the number one conversion hack.  It’s deemed elusive, almost invisible. That’s B.S.

Attorneys are probably good at legal stuff.  However, it’s called law school for a reason.  They don’t teach lawyers how to market themselves, only how to understand and interpret the law.    That’s the absolute best reason available as to why attorneys should outsource their marketing.  They just don’t have it within them to do it on their own.

You’ve got a responsibility to your audience, so don’t take it lightly.  Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.

Your real genius comes from the things you hide from others.  You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you.  Some people are embarrassed by the fact that their parents were not very good at showing them love.  Others have a distinct fear of heights after falling off a high surface as a child.  It could be anything.

That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so?  What’s holding you back? Chicken?

See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.

So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience.  Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?

In order to grow your business, you are going to need three things. These three things can only be successful when applied together. You cannot have one on its own and expect to grow and be successful. If anything, you are losing money, time, and effort to get that one part up without the others. After you have these three things, you will acquire growth that is triggered by your efforts and managed by your diligence. You do not need anything else other than all three. Here are the three things:

In 2018, when Dan Kennedy wrote a book on the subject of Magnetic Marketing, I was honored to be invited to write a Foreword. Here's why Magnetic Marketing is so close to my heart.

You may know my company eLaunchers.com as one of the top digital marketing agencies in the U.S. But it didn’t start that way.

Years ago when I launched out on my own, I had the energy and enthusiasm to succeed. But not the knowledge In the early days, I’d work like a rented mule late into the night doing what I thought would help a client grow their business.

But back then, the kind of results I wanted for myself and MUST deliver for my clients, just weren’t there. The early years were a low point in my life and my career.

Then I met Dan Kennedy...

Here is a turnkey, online-offline marketing program specifically designed for you to reactivate lost opportunities, unconverted leads & past customers. If you have been in business for at least one year, you probably have unconverted leads, lost opportunities & past customers. Reaching out to them with a crazy, hard to say ‘no’ to offer in a well orchestrated campaign can generate measurable & impressive results in 12 to 15 weeks.