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Pandemic! Riots! Fear! Panic!
Businesses have been shut down for weeks and millions are out of work...
And still many of my clients are calling me, concerned that people aren't calling them.
“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”
Special Update: April 5, 2020
March 2020 was like no other March we have ever seen. The beginning of March was awesome. Everything was on the up. The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere! March 2020 took all of that away from us & forcefully dropped us in survival mode. We had to develop a plan to survive, recover and thrive.
Thankfully, we have a game plan. In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989. My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.
We want to let you know that we are here to help. If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it. (Some of the videos are published on this page too, for your convenience).
Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization. Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.
Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market. In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.
I travel a lot for work and often meet some enthusiastic and extremely bright practitioners all over the country. An underlying struggle I see all of them face is being unable to market their practice to reach a broader set of patients. As a marketing expert, this is something that breaks my heart to see - a 100% competent medical professional worrying about who their next client is going to be.
This is a question you better know the answer to if you ever want to close those leads and convert them into paying customers, clients, or patients. If your leads are alive, dead, or on life support is as critical as it gets when attempting to grow a business.
Every small business owner, every doctor, dentist, attorney in the world is trying to figure out the number one conversion hack. It’s deemed elusive, almost invisible. That’s B.S.
Attorneys are probably good at legal stuff. However, it’s called law school for a reason. They don’t teach lawyers how to market themselves, only how to understand and interpret the law. That’s the absolute best reason available as to why attorneys should outsource their marketing. They just don’t have it within them to do it on their own.
You’ve got a responsibility to your audience, so don’t take it lightly. Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.
Your real genius comes from the things you hide from others. You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you. Some people are embarrassed by the fact that their parents were not very good at showing them love. Others have a distinct fear of heights after falling off a high surface as a child. It could be anything.
That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so? What’s holding you back? Chicken?
See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.
So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience. Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?
In order to grow your business, you are going to need three things. These three things can only be successful when applied together. You cannot have one on its own and expect to grow and be successful. If anything, you are losing money, time, and effort to get that one part up without the others. After you have these three things, you will acquire growth that is triggered by your efforts and managed by your diligence. You do not need anything else other than all three. Here are the three things: