Rejection marketing is a strategy that involves intentionally turning away potential customers or prospects who do not meet specific criteria or who may not be the ideal fit for a product or service. It aims to focus marketing efforts on attracting and engaging with the right target audience while discouraging or filtering out those who are not likely to convert or have a low probability of becoming valuable customers.
Hi, I’m Rob Anspach and I’ve become known as a master of rejection marketing. It’s a strategy I’ve adapted over my 28 years as a full time entrepreneur. As someone with a sarcastic personality, I got tired of trying to be nice to all people. It’s downright exhausting. So instead of attracting everyone into my funnel, I rejected 80% of the tire kickers, time wasters and PITAs (pain in the butts) right away.