You are looking for new leads for your business but there are no obvious similarities between them such as age, gender, income, or some other demographic. In fact, you may not even want to call the group of people you are looking for a "niche"... To call them a "tribe" might be more accurate. But what can you do? Is there no way you can find these people and market to them?
At the recent Power Consulting Live event I attended, our co-hosts Mark Harris and Mike Griffiths went around the room and asked “What are some of the challenges you are facing as a consultant?” Responses included:
* Too much marketing "noise"...
* How do I market my expertise?
* How do I convince prospective clients "...they can't do it themselves?" and...
* How can I create a lifestyle business that suits my lifestyle?
Nurturing leads through to buying can seem like engaging in an adult relationship with someone who you want to try out the Kamasutra with. That is why Parthiv Shah wrote the witty Business Kamasutra book. Connections can be hard to maintain. So how do you convert lead generation efforts into sales?
Lead generation is the foundation of any business. From knocking on doors a hundred years ago to AI scanning the internet today, your sales funnel always needs to be full. As a small business, where do you start? We hope to launch you in the right direction today, so buckle up!
What Is Lead Generation?
In digital marketing, a lead is an internet user who shows interest in your brand by liking a post, visiting your website, subscribing to a channel, or filling out a form to receive a newsletter or download.
Topics: lead generation
All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself
Have you ever wanted to take your marketing to the next level? You've already done the mailing lists, website creation, and social media marketing? Looking for a little marketing excitement? There are plenty of other things you can do to promote your business that are a little outside of the box.
Pandemic! Riots! Fear! Panic!
Businesses have been shut down for weeks and millions are out of work...
And still many of my clients are calling me, concerned that people aren't calling them.
“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”
Special Update: April 5, 2020
March 2020 was like no other March we have ever seen. The beginning of March was awesome. Everything was on the up. The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere! March 2020 took all of that away from us & forcefully dropped us in survival mode. We had to develop a plan to survive, recover and thrive.
Thankfully, we have a game plan. In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989. My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.
We want to let you know that we are here to help. If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it. (Some of the videos are published on this page too, for your convenience).
Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization. Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.
Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market. In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.