The Myth of the “Born Salesman”

Posted by Parthiv Shah on Jun 12, 2024 8:00:00 AM

The myth of the "born salesman" is one of the most pervasive and limiting beliefs in the world of business. People often say, "He’s a born salesman. You either are or you aren’t." But that’s pure nonsense. Selling is a skill, and like any skill, it can be learned, honed, and perfected. You don’t need to be born with a natural gift for sales. With the right training and practice, anyone can become a successful salesperson.

Think about this: What makes a great salesperson? It’s not about having a silver tongue or an irresistible charm. It’s about mastering the basics and applying them consistently. Let’s break down some of the core principles that can transform you into a great salesperson, drawing on Dan Kennedy’s techniques.

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Topics: successful salesperson, great salesperson, build rapport and trust, learn to listen, product inside and out, master the art of persuasion, handle objections effectively, always follow up, principles and practicing

 parthiv shah


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