If you know anything about selling, then you likely know the works of the leading authority in direct response marketing, Dan Kennedy. I need not introduce the man responsible for the No B.S. marketing approach that has shaped the careers of so many successful marketers and entrepreneurs, myself included. Dan’s contributions to the world of marketing and entrepreneurship are immeasurable.
Recently, Dan shared some valuable insight into crafting a persuasive sales presentation.
He talked about what he called his million-dollar sales presentation, which has sold over a million dollars of his products, specifically his Magnetic Marketing System (more on that in just a moment).
Dan goes on to discuss how when he’d speak to a crowd of prospective buyers, he already knew the main reasons they wouldn’t buy:
#1: They think it's not for them for their business.
#2 They think my product is just a book of letters because I show letters in an example.
#3: They think it's too complicated.
#4: They think it's too expensive.
#5: They don't believe the guarantee.