Why Cash Flow Is Your Most Important Metric

Posted by Parthiv Shah on May 19, 2022 3:43:29 PM

Over the long term, profitability is essential to a business. But in the short term, cash flow is the metric you need to watch because if you run out of cash, your business will likely end up dead.

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Topics: cashflow

The Dam and Cash Reservoir

Posted by eLaunchers on Mar 24, 2022 1:17:07 PM

If the river represents cash flow to your business, what is a dam?

Simply put, the dam – and the reservoir it creates - represents cash in the bank, also known as retained earnings.

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Topics: finance, Business Plan, Financial Education, cashflow

Your Business Is The River Of Money

Posted by eLaunchers on Mar 22, 2022 8:17:00 AM

I frequently cross the Potomac River north of Washington DC. Recently, as I sat directly above the Potomac waiting for traffic to start moving, it occurred to me that just as the river feeds the Chesapeake Bay with water, a river of money to keep your business fed.

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Topics: Business Growth, business planning, cashflow

 parthiv shah


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