Sometimes, there is just not enough money to do EVERYTHING you would like to do.
Recently, I had the privilege of talking to a prospect who wanted to enlist me in her team and support her event. We talked about her needs, her long term vision, short term goals and the project on deck.
I asked for $57,500. She said, you are ON, but, you got to make do with $20K. That's all we can invest in this project at this time. What can we do?
This places an interesting challenge for the business process engineer. I now have to pick my battles, figure out what I MUST do between now and March, figure out a way to make do without certain marketing assets and not compromise the marketing theater.