rain·mak·er
/ˈrānˌmākər/
noun
INFORMAL•NORTH AMERICAN
a person who generates income for a business or organization by
brokering deals or attracting clients or funds.
rain·mak·er
/ˈrānˌmākər/
noun
INFORMAL•NORTH AMERICAN
a person who generates income for a business or organization by
brokering deals or attracting clients or funds.
Topics: fiscal responsibility, concepts and strategy, leadership
Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?
To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. We covered the first two last time so we’ll go over Customer Acquisition and Master Strategy Model today.
Topics: concepts and strategy, Marketing education, BRENT
Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?
To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. Today we'll cover the first two.
Topics: concepts and strategy, Marketing education, BRENT
In some circles, the title of this article could be a leading statement into a description, or it could be a question. In reality, as far as I'm concerned, What Makes Authority Marketing Work is both.
Topics: concepts and strategy, Marketing to affluent, authority marketing
20 Exploit the Employee
Some companies operate with an exploit the employee approach.
Some companies reason that employees are out to take advantage of them, so the company should get everything it can from the employee. A company may figure that it is paying the employee good money and that therefore nothing more is due or expected. If the employee doesn’t like it, the employee can go somewhere else. After all, there are many other people the company could hire. But will an exploit the employee approach attract and keep the best employees?
Exploiting the employee can be a mistake.
Topics: Implementation, Business inelligence, concepts and strategy, Strategic Coach, business planning
1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.
Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.
Failing to employ a structured decision process can be a mistake.
Topics: concepts and strategy, Business Plan, Strategic Coach, Financial Education, entrepreneurship, identify your why
1 No Plan
A surprising number of companies operate with no plan.
If you operate with no plan, you are proceeding in reliance on spontaneous, reactive, and even impromptu action—rather than on the basis of deliberate, considered approaches to the business. If what is to be done is not much thought about in advance, the opportunity for reflection, consideration and choosing the best way is quite limited. Without a plan, the benefits of plans—focus on priorities, assignment of responsibilities, accountability for results—cannot be realized. Enterprises with plans achieve greater and more frequent success than those that lack them. For as it has insightfully been said, failing to plan is planning to fail.
Not having a plan is a mistake.
Topics: Business Growth, concepts and strategy, Strategic Coach, entrepreneurship, business planning
In Lewis Carroll’s classic book, Through the Looking Glass, the Red Queen prophetically informs Alice, “You must run as fast as you can just to stay in the same place. If you want to get ahead, you must run at least twice as fast.” Today, however, even running as fast as you can will not necessarily allow you to stay in the same place. To cope with and prevail in the challenges of life today, you need an effective strategy. You need either to do what you did before—very, very well—or to do something differently.
Topics: concepts and strategy, success, entrepreneurship, business planning
You know it happens every year. You know you want to be raring to go on time this year. You know last year was a nightmare due to the lack of preparedness. Prepare today for the advancing holiday season to make for better sleeping once Thanksgiving week comes around.
Topics: data science, concepts and strategy, content creation
Who’s heart couldn’t melt at the sight of a smiling baby? Their feather-soft skin, tiny feet and hands, and oh, that beautiful smile is enough to make you want to cuddle it all day. But did you know that feeding your baby can cause brand-new teeth to rot? This type of dental disaster is all too common.
Topics: concepts and strategy, success, content creation, Continuing Education
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
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