In some circles, the title of this article could be a leading statement into a description, or it could be a question. In reality, as far as I'm concerned, What Makes Authority Marketing Work is both.
20 Exploit the Employee
Some companies operate with an exploit the employee approach.
Some companies reason that employees are out to take advantage of them, so the company should get everything it can from the employee. A company may figure that it is paying the employee good money and that therefore nothing more is due or expected. If the employee doesn’t like it, the employee can go somewhere else. After all, there are many other people the company could hire. But will an exploit the employee approach attract and keep the best employees?
Exploiting the employee can be a mistake.
1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.
Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.
Failing to employ a structured decision process can be a mistake.
1 No Plan
A surprising number of companies operate with no plan.
If you operate with no plan, you are proceeding in reliance on spontaneous, reactive, and even impromptu action—rather than on the basis of deliberate, considered approaches to the business. If what is to be done is not much thought about in advance, the opportunity for reflection, consideration and choosing the best way is quite limited. Without a plan, the benefits of plans—focus on priorities, assignment of responsibilities, accountability for results—cannot be realized. Enterprises with plans achieve greater and more frequent success than those that lack them. For as it has insightfully been said, failing to plan is planning to fail.
Not having a plan is a mistake.
In Lewis Carroll’s classic book, Through the Looking Glass, the Red Queen prophetically informs Alice, “You must run as fast as you can just to stay in the same place. If you want to get ahead, you must run at least twice as fast.” Today, however, even running as fast as you can will not necessarily allow you to stay in the same place. To cope with and prevail in the challenges of life today, you need an effective strategy. You need either to do what you did before—very, very well—or to do something differently.
Holiday Season Advancing – Prepare Today
You know it happens every year. You know you want to be raring to go on time this year. You know last year was a nightmare due to the lack of preparedness. Prepare today for the advancing holiday season to make for better sleeping once Thanksgiving week comes around.
Who’s heart couldn’t melt at the sight of a smiling baby? Their feather-soft skin, tiny feet and hands, and oh, that beautiful smile is enough to make you want to cuddle it all day. But did you know that feeding your baby can cause brand-new teeth to rot? This type of dental disaster is all too common.
Image Credit: Duhaime Law http://www.duhaime.org
We received calls from four different attorneys from disparate parts of the country this past month. Actually, one attorney was from British Columbia, Canada. It boiled down to the inability to expect retirement as a reality.
Each in their own way, they told me that they were looking forward. You know, forecasting. And, they realized that although they wanted to retire someday, not one of them thought retirement was unlikely. They wouldn’t be able to accumulate the required wealth they need to do so. Two were in their third decade of practice, one aged 39, and one just starting out. They were all small practice attorneys.
Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever. Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.
Everyone on the planet is concerned about their future. Some consider tomorrow their future, thinking only one day at a time for survival. Others think about their futures in decades, while still others deal only in months or weeks. The future is a funny thing, as it has unlimited meanings.