eLaunchers Blog

The Reality of Web 3.0: What’s In Store?

Posted by eLaunchers on Jul 16, 2019 6:11:00 AM

I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us.  Remember the days of dial up connections?

Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.

Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.

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Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology

CRM IMPLEMENTATION FOR FUN AND PROFIT

Posted by eLaunchers on Jul 14, 2019 12:26:02 PM

Implementing CRM systems has come a long way since when the PC and MAC first hit the market.  In fact, I'd like to tell you a story about how I learned to love customer relationship management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

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Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education

Mindset is the Key to Magnetism

Posted by eLaunchers on Jul 11, 2019 2:39:00 AM

Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing.  Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy. 

Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.

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Topics: digital marketing, concepts and strategy, Delivery and Training, Magnetic Marketing

What Your Aunt Gertrude Never Told You About Making Money Or…. Strategic Selling in Just Five Steps

Posted by eLaunchers on Jul 5, 2019 4:44:00 AM

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, Business Plan, Continuing Education

Trust Trumps All Part One(from your mother-in-law to your physician)

Posted by David J Dunworth on Jun 18, 2019 11:02:49 AM

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

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Topics: copywriting, Business Growth, concepts and strategy, success, content creation

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 2

Posted by eLaunchers on Jun 12, 2019 11:13:00 AM

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

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Topics: lead marketing automation, concepts and strategy, success, content creation, Technology

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 1

Posted by eLaunchers on Jun 10, 2019 5:19:00 AM

So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.

Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!

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Topics: digital marketing, concepts and strategy, Customer Retention, customer experience, content creation, Technology

The 3 Phases of Love and Marketing…. …. And Why You Need to Focus on All of Them

Posted by Parthiv Shah on May 24, 2019 12:36:09 PM

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

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Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

It’s Just Like Taking the Kids to the Circus

Posted by Parthiv Shah on May 24, 2019 11:54:16 AM

Image Credit: Pixabay

I was speaking to the children of a neighbor recently, and I asked them if they had ever been to a circus. I mentioned the animals, the clowns, popcorn, peanuts, soft drinks, and taffy apples.  That’s when the fun began.  Their father and I were astounded when the lid came off the jar. 

The discussions that ensued, sometimes multiple and concurrently as to the need to go, the desire to go, how old does one have to be, why should they want to go, can we go now was deafening.   There were questions about how it could possibly be fun with all the noise, smells, and scary faces of the clowns got tossed around too. 

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Topics: concepts and strategy, Marketing to affluent, Strategic Coach

The Consistency of the Sixty / Thirty / Ten Rule

Posted by Parthiv Shah on May 15, 2019 3:21:05 PM


Marketing campaigns are funny creatures.  Many, many of them fail flat on their expensive faces.  Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster.  I spent a fortune and the results were terrible.”

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Topics: direct marketing, concepts and strategy, Marketing to affluent, Financial Education

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