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Today, we’ll dive into a game-changing strategy capable of transforming how you connect with your ideal prospects. It involves positioning yourself as an authority and offering resources that educate potential clients, patients, or customers on why they need to do business with you.

Before we jump into the details, let's talk about the foundation – positioning yourself as an authority. You're not just peddling a product; you're offering a solution that stems from expertise. By sharing your knowledge through special reports, blog posts, and videos, you show your prospects that you're not just a seller but a source of valuable insights.

Here's the thing: Your prospects are bombarded with options every day. They're in a constant dilemma of choosing the best fit for their needs. This is where your preselling prowess comes into play. Educate them about their pain points and show them how your product or service can be the answer they've been searching for.

rain·mak·er

/ˈrānˌmākər/

noun

INFORMAL•NORTH AMERICAN

a person who generates income for a business or organization by

brokering deals or attracting clients or funds.

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. We covered the first two last time so we’ll go over Customer Acquisition and Master Strategy Model today.

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model.  Today we'll cover the first two.

In some circles, the title of this article could be a leading statement into a description, or it could be a question. In reality, as far as I'm concerned, What Makes Authority Marketing Work is both.

20 Exploit the Employee

Some companies operate with an exploit the employee approach.

Some companies reason that employees are out to take advantage of them, so the company should get everything it can from the employee. A company may figure that it is paying the employee good money and that therefore nothing more is due or expected. If the employee doesn’t like it, the employee can go somewhere else. After all, there are many other people the company could hire. But will an exploit the employee approach attract and keep the best employees?

Exploiting the employee can be a mistake.

1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.

Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.

Failing to employ a structured decision process can be a mistake.

1 No Plan

A surprising number of companies operate with no plan.

If you operate with no plan, you are proceeding in reliance on spontaneous, reactive, and even impromptu action—rather than on the basis of deliberate, considered approaches to the business. If what is to be done is not much thought about in advance, the opportunity for reflection, consideration and choosing the best way is quite limited. Without a plan, the benefits of plans—focus on priorities, assignment of responsibilities, accountability for results—cannot be realized. Enterprises with plans achieve greater and more frequent success than those that lack them. For as it has insightfully been said, failing to plan is planning to fail.

Not having a plan is a mistake.

In Lewis Carroll’s classic book, Through the Looking Glass, the Red Queen prophetically informs Alice, “You must run as fast as you can just to stay in the same place. If you want to get ahead, you must run at least twice as fast.” Today, however, even running as fast as you can will not necessarily allow you to stay in the same place. To cope with and prevail in the challenges of life today, you need an effective strategy. You need either to do what you did before—very, very well—or to do something differently.

Holiday Season Advancing – Prepare Today

You know it happens every year. You know you want to be raring to go on time this year. You know last year was a nightmare due to the lack of preparedness. Prepare today for the advancing holiday season to make for better sleeping once Thanksgiving week comes around.