When you’re running a small business, every word you write, every image you post, and every conversation you have with potential customers can either pull them in or push them away. There’s no cushy budget padding your campaigns or a high-powered agency tweaking your message behind closed doors. You do the work. And because of that, the stakes are higher, but the rewards are personal and powerful when things click. It’s about cutting through noise with truth and finding your rhythm in a space where everyone’s competing for a sliver of attention.
