After a session like the one we had on April 9th, most people walk away remembering the same things. They remember the tools, the examples, and the ideas that felt new or interesting in the moment. That’s normal, because those are the easiest parts to grab onto and talk about afterward.
What tends to get overlooked is the part that actually drives change. And it’s not the tools or the tactics, but the shift underneath them. And that shift is what determines whether anything improves over the next 6 to 12 months.
