While 'Shock and Awe' package is sent to prospect prior to the appointment, the case presentation package is handed to them on arrival and it is used as a conversation prop in the meeting. A digital version of case presentation is created for online meetings. All elements of case presentation package are housed in a 6 x 9 clear plastic envelope.
Many people call many things shock and awe. We follow a specific formula we learned from Dan Kennedy which starts with a clear plastic envelope that is home to a pocket folder that houses three print assets in left pocket, one print asset in the middle and seven print assets in the right pocket. This shock and awe can be enhanced by adding an audio CD or a video DVD, a business card or a thin USB drive housing digital assets.
Referral Culture Tools, Techniques and Training
Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.