eLaunchers Blog

Conversion Tools: Client Experience Wow Box

Posted by Parthiv Shah on May 23, 2018 1:10:29 PM

New client/patient welcome wow box

Thank you for your referral wow box

End of treatment/project wow box

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Topics: shock and awe, Implementation, Wow boxes

Conversion Tools: Case Presentation Package

Posted by Parthiv Shah on May 23, 2018 1:04:13 PM

While 'Shock and Awe' package is sent to prospect prior to the appointment, the case presentation package is handed to them on arrival and it is used as a conversation prop in the meeting. A digital version of case presentation is created for online meetings. All elements of case presentation package are housed in a 6 x 9 clear plastic envelope.

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Topics: shock and awe, Implementation, case presentation package

Shock and Awe

Posted by Parthiv Shah on May 23, 2018 1:01:04 PM

Many people call many things shock and awe. We follow a specific formula we learned from Dan Kennedy which starts with a clear plastic envelope that is home to a pocket folder that houses three print assets in left pocket, one print asset in the middle and seven print assets in the right pocket. This shock and awe can be enhanced by adding an audio CD or a video DVD, a business card or a thin USB drive housing digital assets.
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Topics: shock and awe, Dan Kennedy, Implementation

eLaunchers Referral Culture Program

Posted by Parthiv Shah on May 23, 2018 10:46:23 AM

Referral Culture Tools, Techniques and Training

Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.

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Topics: shock and awe, referrals, Dan Kennedy, Referral Culture

Is Your Shock and Awe Shocking and Awe-inspiring?

Posted by eLaunchers on Feb 6, 2018 3:25:23 PM

ParthivFolder-2.png

 

The term “shock and awe” is technically known as rapid dominance; it is a military doctrine based on the use of overwhelming power, dominant battlefield awareness, special maneuvers, and spectacular displays of force all in order to paralyze an adversary’s will to fight. This doctrine was written by Harlan K. Ullman and James P. Wade in 1996 and is a product of the National Defense University of the United States.

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Topics: Blog, shock and awe, digital marketing, direct marketing

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