We’ve all heard that Haste makes waste, the tortoise beats the hare, and slow and steady wins the race. These are familiar sayings, but if you’ve read Dan Kennedy’s recent book, The No B.S. Guide to Succeeding in Business By Breaking ALL The Rules, you’ll see why this is nonsense to the fifth degree.
In today’s fast-paced world, speed and agility are often more valuable than a slow, methodical approach. Taking decisive action can lead to quicker and better outcomes. It often takes swift and direct action to get good results, and even if you’re off the mark, you can readjust along the way. Sometimes, being 90 percent ready is good enough.
In business, speed is a competitive advantage. Waiting until everything is perfect can mean missed opportunities. Look at the tech industry. Companies like Google and Facebook launch products in beta, knowing they’re not perfect. They release quickly, gather user feedback, and make adjustments on the fly. This approach allows them to stay ahead of the competition and continuously improve their offerings. If they waited for perfection, they’d fall behind.
