eLaunchers Blog

Mail Box Millions 2.0 Notes

Posted by Parthiv Shah on Jun 14, 2019 4:08:29 PM

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

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Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

Should I go for my Doctorate?

Posted by Parthiv Shah on Apr 21, 2019 9:48:36 PM

My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio".  After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication. 

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Topics: Dan Kennedy, content creation, Dan Sullivan, Continuing Education

Kennedy Vs Sullivan! Which Dan has made more profound impact on you?

Posted by Parthiv Shah on Apr 14, 2019 2:00:07 AM

Couple of years ago Dipali and I were looking at numbers and relationships and something really interesting was revealed. We were analyzing historic revenue data to determine where most of our money came from. We went on to calculate and document this. We asked ourselves: over the last several years, from the last $5M in revenue, where did most of the money came from?

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Topics: Dan Kennedy, No BS, Strategic Coach, Dan Sullivan

Mindmap: Internal Marketing System by Dan Kennedy (2015, At a dental event)

Posted by Parthiv Shah on Oct 30, 2018 9:32:01 AM

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.

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Topics: Dan Kennedy, Internal Marketing Machine, Magnetic Marketing, mindmap, marketing for dentists

Mind map: Marketing to Affluent (June 2018, Cleveland)

Posted by Parthiv Shah on Oct 28, 2018 5:41:24 PM

This mindmap has my notes from June 2018, Cleveland, Dan Kennedy private event called 'Marketing to Affluent'. A bonus event on 'Price stratgy 2.0' was on Day 3. I have notes on Price Strategy on this map also. Click here to view the Mind Map

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Topics: Dan Kennedy, mindmap, Marketing to affluent

Magnetic Marketing Math

Posted by Parthiv Shah on Oct 2, 2018 3:41:37 PM

 

Magnetic+Marketing+Math
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Topics: GKIC, Dan Kennedy, Implementation, elaunchers, Magnetic Marketing, No BS

Time Management? Bah-Humbug!

Posted by Parthiv Shah on Sep 22, 2018 12:30:07 PM

It was June 2012 in Cleveland and after the event we all went to the racetrack with Dan Kennedy. While everyone was having fun, I found a quiet moment with Dan and asked him:

"Dan, in your book on Time Management; you are talking about some EXTREME control measure on access to your time. This is easy for YOU, because you are Dan Kennedy. For a small, emerging business trying to drum up business, I need to make myself available when a prospect wants to talk to me. Exactly how do you suppose I apply the principles of time management in your book? I am exactly opposite of what you are recommending. I respond to email within minutes, I am almost always available to take a call from prospects and client 8AM to 10PM 7 days a week and my clients sincerely appreciate such availability.

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Topics: Dan Kennedy, Magnetic Marketing, time management, No BS

Shock and Awe

Posted by Parthiv Shah on May 23, 2018 1:01:04 PM

Many people call many things shock and awe. We follow a specific formula we learned from Dan Kennedy which starts with a clear plastic envelope that is home to a pocket folder that houses three print assets in left pocket, one print asset in the middle and seven print assets in the right pocket. This shock and awe can be enhanced by adding an audio CD or a video DVD, a business card or a thin USB drive housing digital assets.
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Topics: shock and awe, Dan Kennedy, Implementation

eLaunchers Referral Culture Program

Posted by Parthiv Shah on May 23, 2018 10:46:23 AM

Referral Culture Tools, Techniques and Training

Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.

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Topics: shock and awe, referrals, Dan Kennedy, Referral Culture

My FIRST Lesson From Dan Kennedy

Posted by Parthiv Shah on May 22, 2018 9:53:19 AM

Dreams are made of data! To follow your dreams, study your data!

In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:

“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.

Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.

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Topics: Dan Kennedy, data science, Business inelligence

eLaunchers.com Blog

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Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor David J. Dunworth reads, researches and interview industry experts to write these articles. We also get articles contributed by others that David publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to ddunworth@elaunchers.com for review.

If you like what you see, I would like to meet with you and share what I know that can possibly help you grow your business.

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If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute  session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).Get Started For Free!

 

 

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