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Hello, my friend and fellow entrepreneur,

Welcome back! Today, we will wrap up our series on selling ANYTHING to ANYONE. In the previous two blogs, we discussed key marketing principles followed by marketing geniuses such as Dan Kennedy, Russel Martino, and Russell Brunson.

We discussed the importance of delivering your message in a way that grabs your prospect's attention. Keeping their attention by vividly discussing a problem they have and the consequences of not solving it. Then establish yourself as the authority in their industry who they can trust.

If you’ve gotten this far in you’re sales argument, you have set the foundation. You have your prospect's attention. You’ve gained rapport. You have their trust.

Topics: Dan Kennedy, Personal Growth, Russell Brunson, marketing giants, exceptional sales, successful salesperson, investment opportunities, Russell Martino, marketing masters, unique strengths, Overdeliver, Introduce new features, Create Meaningful Relationships

Hello, my friend and fellow entrepreneur,

Throughout my career, I have worked with some truly exceptional sales and marketing giants. These include Russell Brunson, Dan Kennedy, and Russell Martino, to name a few.

These marketing masters all have a unique way of selling. They all have their own style. Still, there are some rules that these three and every other successful salesperson have in common. And I will share these rules of selling and persuasion with you today and in the next several blogs.

In order to sell anything to anyone, your message must accomplish the following:

Topics: Dan Kennedy, Personal Growth, Russell Brunson, marketing giants, exceptional sales, successful salesperson, investment opportunities, Russell Martino, marketing masters

Two of the men I admire most in marketing are Dan Kennedy and Russell Brunson. So, when these two speak, I sit up and pay attention. In one of Kennedy’s recent NO B.S. Newsletters, he shared a conversation he and Brunson had about the great Napoleon Hill.  

In it, Brunson discussed how he’d come across a course written by Hill on effective advertising. This course was pinned back in 1917, a full 20 years before he wrote the book we’ve all come to know and love, Think and Grow Rich.  

Russell Brunson found this particularly interesting because it showed that, although Hill became famous for his personal development masterpiece, Think and Grow Rich, his roots were in marketing and advertising.

Dan Kennedy goes on to discuss Hill’s earlier career, which you may not know, was as a copywriter and sales trainer for the International Correspondent School. They talked about how Hill’s time in direct sales and as a copywriter likely led to his ability to understand human nature and eventually write the influential work he’s famous for today.

Topics: Dan Kennedy, marketing and advertising, Think and Grow Rich, Napoleon Hill, entrepreneurs, Russell Brunson, podcasts, master sales letters, seminars, influential thinker, perspectives on success, positive thoughts, principles of success, correspondence, Advanced Business Development

I am privileged to personally know and work with direct mail marketing legend Dan Kennedy. The insight I’ve gained from this master of persuasion has influenced how I help my clients and how I run my company.

Recently, Dan shared valuable insight into how you can use analogy and drama to add magic to your sales arguments–an insight I’ll share here today.

Dan starts by talking about how magic tricks are used in advertising and selling and how people who understand this have a huge advantage.  

The first ‘trick’ he reveals is the SHOW’n Tell. You see this a lot in TV advertisements. A distressed homemaker scrubbing tirelessly will look up at the screen, exhausted and beaten down by the grim they’re trying in vain to remove from the sink. Then, a cleaning genie arrives with magic scrubbing bubbles, and voila! Like magic, the stains are gone.

Topics: Dan Kennedy, various industries, sustainable energy solutions, innovation and scalability, sales letters, genius marketing content, Sales Magician, advertising and selling, alarming problems, creatively combine dramatic demonstration, a persuasive analogy, marketing techniques, podcasts, blog posts

If you know anything about selling, then you likely know the works of the leading authority in direct response marketing, Dan Kennedy. I need not introduce the man responsible for the No B.S. marketing approach that has shaped the careers of so many successful marketers and entrepreneurs, myself included. Dan’s contributions to the world of marketing and entrepreneurship are immeasurable.

Recently, Dan shared some valuable insight into crafting a persuasive sales presentation.

He talked about what he called his million-dollar sales presentation, which has sold over a million dollars of his products, specifically his Magnetic Marketing System (more on that in just a moment).

Dan goes on to discuss how when he’d speak to a crowd of prospective buyers, he already knew the main reasons they wouldn’t buy:

#1: They think it's not for them for their business.

 

#2 They think my product is just a book of letters because I show letters in an example.

 

#3: They think it's too complicated.

 

#4: They think it's too expensive.

 

#5: They don't believe the guarantee.

Topics: Dan Kennedy, unicorn founder, interplanetary travel, communicate globally, various industries, sustainable energy solutions, social networking, innovation and scalability, marketing and entrepreneurship, direct response marketing, speak to a crowd, prospective buyers, each one’s importance, product or services, building blocks, Dan’s podcasts, blog posts, sales letters, genius marketing content, Million Dollar Strategy

Is Your Shock and Awe Shocking and Awe-inspiring?

Topics: shock and awe, Dan Kennedy

It was 8 p.m. on a Friday night and I out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally, I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice to say that I won our playful argument. Cash to a business is like oxygen to a human. You lose cash and you die. It has nothing to do with your potential, valuation, the value of an intellectual property or physical inventory.

Topics: finance, Business Growth, Dan Kennedy, Marketing education, business planning

The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail - at anything, at everything.

Topics: Business Growth, Dan Kennedy, Continuing Education, Marketing education

Help! -I can't Get Out 0f The Box I Put Myself In!"

The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonald's executive sitting at the bank drive-through one day who thought, "I don't think we can fit the milkshakes in these tubes, but..." Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation timeshare industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? What does this tell you?

That successful businesses live or die by cross-industry 'borrowing' of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes - and working too hard for them - as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas, found outside one's own business, in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.

Topics: Business Growth, Dan Kennedy, Marketing education

Most people don't like Mondays. This past Monday I can say I absolutely loved. 

Do you know the legend Dan Kennedy? He was my mentor, my coach, my friend. Unfortunately he became very ill and was in hospice. There was an outpouring of love and prayers and I truly believe that has true healing powers.

Topics: Dan Kennedy, mentor, mentorship