Is Your Shock and Awe Shocking and Awe-inspiring?
Topics: shock and awe, Dan Kennedy
It was 8 p.m. on a Friday night and I out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally, I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice to say that I won our playful argument. Cash to a business is like oxygen to a human. You lose cash and you die. It has nothing to do with your potential, valuation, the value of an intellectual property or physical inventory.
Topics: finance, Business Growth, Dan Kennedy, Marketing education, business planning
The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail - at anything, at everything.
Topics: Business Growth, Dan Kennedy, Continuing Education, Marketing education
Help! -I can't Get Out 0f The Box I Put Myself In!"
The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonald's executive sitting at the bank drive-through one day who thought, "I don't think we can fit the milkshakes in these tubes, but..." Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation timeshare industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? What does this tell you?
That successful businesses live or die by cross-industry 'borrowing' of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes - and working too hard for them - as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas, found outside one's own business, in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.
Topics: Business Growth, Dan Kennedy, Marketing education
Most people don't like Mondays. This past Monday I can say I absolutely loved.
Do you know the legend Dan Kennedy? He was my mentor, my coach, my friend. Unfortunately he became very ill and was in hospice. There was an outpouring of love and prayers and I truly believe that has true healing powers.
Topics: Dan Kennedy, mentor, mentorship
My mentor, Dan Kennedy, taught me to "go deep". While most people forget what they learned yesterday, I "go deep" when Dan Kennedy is speaking. There's a quote he says that I love, he says “I know the mind, like the parachute, is most valuable open." I agree with these words a 100%. You'll always find me in the front row, taking feverish notes, mindmapping what I've learned, and putting it all into action.
Dan talks a lot about super-achievers and what makes them different. They are not distracted; rather, they remain focused on taking the tiny steps and maintaining an accurate routine to achieve their goals.
Today I wanted to share with you something I pulled out of my Dan Kennedy NoBS Inner Circle archive. Would love to know your thoughts on it. Leave me a comment below.
Topics: Dan Kennedy, Continuing Education, Marketing education, mentor, mentorship
As this is published, my guru and mentor Dan Kennedy is in hospice care. Here I am sharing some loving memories of Dan Kennedy at my dinner during No BS Super Conference 2019.
Topics: GKIC, Dan Kennedy, No BS, Marketing education
Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS
My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio". After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication.
Topics: Dan Kennedy, content creation, Dan Sullivan, Continuing Education
Couple of years ago Dipali and I were looking at numbers and relationships and something really interesting was revealed. We were analyzing historic revenue data to determine where most of our money came from. We went on to calculate and document this. We asked ourselves: over the last several years, from the last $5M in revenue, where did most of the money came from?
Topics: Dan Kennedy, No BS, Strategic Coach, Dan Sullivan