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If You Want More, Make Yourself More Valuable

Posted by Dan Kennedy on Jan 27, 2021 8:00:00 AM

The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail - at anything, at everything.

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Topics: Business Growth, Dan Kennedy, Continuing Education, Marketing education

Now is me Time To Do it Differently

Posted by Dan Kennedy on Jan 20, 2021 8:00:00 AM

Help! -I can't Get Out 0f The Box I Put Myself In!"

The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonald's executive sitting at the bank drive-through one day who thought, "I don't think we can fit the milkshakes in these tubes, but..." Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation timeshare industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? What does this tell you?

That successful businesses live or die by cross-industry 'borrowing' of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes - and working too hard for them - as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas, found outside one's own business, in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.

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Topics: Business Growth, Dan Kennedy, Marketing education

My Mentor Dan Kennedy is Alive and Out of Hospice

Posted by Parthiv Shah on Oct 8, 2019 8:51:19 AM

Most people don't like Mondays. This past Monday I can say I absolutely loved. 

Do you know the legend Dan Kennedy? He was my mentor, my coach, my friend. Unfortunately he became very ill and was in hospice. There was an outpouring of love and prayers and I truly believe that has true healing powers.

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Topics: Dan Kennedy, mentor, mentorship

Your Audience Lacks History

Posted by Parthiv Shah on Oct 8, 2019 7:15:00 AM

My mentor, Dan Kennedy, taught me to "go deep". While most people forget what they learned yesterday, I "go deep" when Dan Kennedy is speaking. There's a quote he says that I love, he says “I know the mind, like the parachute, is most valuable open." I agree with these words a 100%. You'll always find me in the front row, taking feverish notes, mindmapping what I've learned, and putting it all into action.

Dan talks a lot about super-achievers and what makes them different. They are not distracted; rather, they remain focused on taking the tiny steps and maintaining an accurate routine to achieve their goals.

Today I wanted to share with you something I pulled out of my Dan Kennedy NoBS Inner Circle archive. Would love to know your thoughts on it. Leave me a comment below.

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Topics: Dan Kennedy, Continuing Education, Marketing education, mentor, mentorship

Are You A Quitter?

Posted by Parthiv Shah on Sep 24, 2019 9:38:00 AM


As this is published, my guru and mentor Dan Kennedy is in hospice care. Here I am sharing some loving memories of Dan Kennedy at my dinner during No BS Super Conference 2019.

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Topics: GKIC, Dan Kennedy, No BS, Marketing education

Mail Box Millions 2.0 Notes

Posted by Parthiv Shah on Jun 14, 2019 4:08:29 PM

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

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Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

Should I go for my Doctorate?

Posted by Parthiv Shah on Apr 21, 2019 9:48:36 PM

My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio".  After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication. 

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Topics: Dan Kennedy, content creation, Dan Sullivan, Continuing Education

Kennedy Vs Sullivan! Which Dan has made more profound impact on you?

Posted by Parthiv Shah on Apr 14, 2019 2:00:07 AM

Couple of years ago Dipali and I were looking at numbers and relationships and something really interesting was revealed. We were analyzing historic revenue data to determine where most of our money came from. We went on to calculate and document this. We asked ourselves: over the last several years, from the last $5M in revenue, where did most of the money came from?

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Topics: Dan Kennedy, No BS, Strategic Coach, Dan Sullivan

Mindmap: Internal Marketing System by Dan Kennedy (2015, At a dental event)

Posted by Parthiv Shah on Oct 30, 2018 9:32:01 AM

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.

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Topics: Dan Kennedy, Internal Marketing Machine, Magnetic Marketing, mindmap, marketing for dentists

Mind map: Marketing to Affluent (June 2018, Cleveland)

Posted by Parthiv Shah on Oct 28, 2018 5:41:24 PM

This mindmap has my notes from June 2018, Cleveland, Dan Kennedy private event called 'Marketing to Affluent'. A bonus event on 'Price stratgy 2.0' was on Day 3. I have notes on Price Strategy on this map also. Click here to view the Mind Map

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Topics: Dan Kennedy, mindmap, Marketing to affluent

 parthiv shah

 

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