There are all sorts of reasons why prospects don’t convert (we’ll discuss that on Thursday). However, so as not to write a 1000-page book on the subject, I’ve narrowed things down to these 4 critical elements to why your landing pages might suck. Mind you, this is my perspective, and I hold no liability for leaving yours off of the list.
Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing. Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy.
Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.
So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.
Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!
Image Credit: elaunchers.com
Meeting and marrying the right person is a lot like marketing. Done correctly, both will turn out well. Done poorly, and well, you know what that might become.
Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.
When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?
20 years ago, there was no Snapchat, Instagram, or Facebook. People didn't get their news from Twitter; they got information from nightly talkshows or newspapers. Times are a-changin' and they are a-changin' fast. The key is to ensure that no matter the platform, you are delivering valuable and captivating content. You're moving away from merely generating a list of random people who opt in to something...to creating quality leads using Inbound Marketing concepts.
Every person has a book in their heart. When the book comes out, you feel liberated. You don't carry it, it carries you. It is your anthem; it is your message to the world. Your book is everything you want to leave behind. Even if you die, your book will outlive you. If you become famous, your book will become famous with you. If your book becomes famous, so will you. Frankly, I think every business owner should write one.
Branding is typically used when referring to companies. Today, I want to talk about what it means to have a personal brand and why it can be more useful than a corporate brand.
People cannot relate to a company. They can only relate to other people. Companies also have a lot of competition -- people, not as much. And finally, individuals are seen as the leaders or authority on a subject. This is why personal branding is important.
My mom was the assistant director of agriculture for the State of Gujarat before we came to America. During my childhood, I went on plant tours of Amul Dairy in Anand, Gujarat, several times. The massive mountain of butter, about three stories tall, waiting to be packaged in to different size of cardboard boxes was quite a sight. Today, I want to talk about the utterly, butterly Amul girl. This animated character has been in India’s marketing landscape for several generations. This fictitious character made Amul butter more famous in India than the ‘Got Milk’ campaign in America. You can view Amul’s animated ads from 1976 time frame on Amul’s web site here.
It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.