Everyone on the planet is concerned about their future. Some consider tomorrow their future, thinking only one day at a time for survival. Others think about their futures in decades, while still others deal only in months or weeks. The future is a funny thing, as it has unlimited meanings.
Topics: concepts and strategy, success, Money, Technology
What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats. The strength of your email list is determined by several factors, including its cleanliness.
Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money
Trust Trumps
All Part Two
(even when second thoughts arise)
Last time we spoke of the value of trust in both personal and business relationships. How the love of a mother-in-law can prevail. How we touched on having trust and faith in your family physician and deciding whether she had the skill to perform brain surgery on your child. Or not.
We also spoke on how we typically look at trust, what we do trust, and what we don’t. Human nature types of stuff.
Today we’ll discuss how trust can be tested, even betrayed and still win the day. This time we’ll take a deeper look into trust as it pertains to business; the path to purchase.
Topics: customer experience, Magnetic Marketing, Money
Money has a mind of its own. It’s attracted to some folks and repelled by others. It looks at behaviors and decides who to like and who to hang out with. It seems fascinated by people who make intelligent decisions and not so interested in someone playing video games. And it seems to respect library time more than lottery strategies.
Topics: financial management, Strategic Coach, Financial Education, Money
In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor David J. Dunworth reads, researches and interview industry experts to write these articles. We also get articles contributed by others that David publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to ddunworth@elaunchers.com for review.
If you like what you see, I would like to meet with you and share what I know that can possibly help you grow your business.
If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).
