In today's overcrowded digital world, your message must stand out from the moment it's received. If you send a sales piece that reeks of junk mail, it’s likely to get tossed with the junk mail without a second thought. But on the other hand, if you send an expertly crafted, hand-delivered letter with a dynamic offer, you’re sure to encourage the reader to say yes.
Direct mail works because it cuts through the digital clutter. When everyone is bombarding your inbox with emails, a physical letter stands out. It's tangible, it demands attention, and it feels personal. People appreciate the effort and thought that goes into a handwritten letter or a specially delivered package.
