It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).
Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…
You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”
So how do you do all of that?
There are significant reasons why marketing metrics are critical. If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re in the dark. You’re missing out on pertinent information when you don’t use them.
I travel a lot for work and often meet some enthusiastic and extremely bright practitioners all over the country. An underlying struggle I see all of them face is being unable to market their practice to reach a broader set of patients. As a marketing expert, this is something that breaks my heart to see - a 100% competent medical professional worrying about who their next client is going to be.
In order to capture and convert a steady stream of leads, manage the journey of a prospect before their first transaction, and to build out of a life long relationship, you need a system. A system that is made up of rituals, rhythm, and technology that manages your ritual and rhythm.
Events are key and come in various shapes and sizes. They are a great way to connect with new people, offer lead magnets, and get more customers. They key is knowing HOW to do this when every event is different, when the people who attend the events are different, and when you play various roles at the events.
In 2016 eLaunchers.com became Digital Marketer Certified Partner and joined the quest to help digital marketer double the size of 10000 companies.
Digital Marketer has a 73 point check list of things you can do to grow your business. I would like to share this valuable resource with you. Just click on the link below to download the PDF.
Here’s something Ryan Deiss told me to do first!
Ryan said: “Help the client identify ONE THING THAT MATTERS MOST and work on that”
If we can figure out who you are, who you want to serve, how they like to be pleased and what value you actually bring to your clients, we can figure out what is the ONE THING you should do FIRST.
Start with Digital Marketer’s 73 Point Business Building Checklist. This check list has 73 things you can do to accelerate growth in your business. This list is broken into THREE categories.