When you started your business, a simple spreadsheet was enough to keep track of your customer information. Then you brought more staff on board. Your receptionist might have had an excellent memory and liked to store some data in her head, other information in her email files, and keep a few paper files. Your sales representative may have kept a spreadsheet. Maybe your accountant kept a stack of invoices in a file folder.
You understand that your business' marketing system needs more than just one approach to reach customers. You know that coordinating your website, blog, sales funnels, social media, and content is a complicated, time consuming, ongoing, daily process. You can also understand that it's easier to have everything managed from one location than having all BRENT's parts function independently.
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.
Welcome to the business, post-Covid. The world will not be the same for a long time. Things have radically changed and are not going back to normal.
Special Update: April 5, 2020
March 2020 was like no other March we have ever seen. The beginning of March was awesome. Everything was on the up. The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere! March 2020 took all of that away from us & forcefully dropped us in survival mode. We had to develop a plan to survive, recover and thrive.
Thankfully, we have a game plan. In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989. My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.
We want to let you know that we are here to help. If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it. (Some of the videos are published on this page too, for your convenience).
Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization. Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.
Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market. In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.