Picture your potential customer hunting for a product or service, where are they most likely to look?
There is a well know and universal benchmark of success - money.
Some entrepreneur believe that investing money is the cure for low earnings and pump high spending plans into marketing agencies or freelancers. Not a great deal of business owners understand how to assess marketing projects and that breaks my heart.
Nowadays it is important to have a strong online presence to be able to sell your products and services. Now the question you probably have is “How do I get noticed?” in all the noise and clutter?
The world of marketing can be a creative place where you can play with new or unique ideas to advertise a product or service. The downside is that some companies and marketing teams can get a little…carried away. Having a good reality check once in a while can be a very good thing to prevent some of the worst faux pas and marketing mistakes. I have some great examples to share with you on this!
Topics: Marketing education
Moving on from last week’s blog, let me tell you more about BRENT - Business Relationship system for your ENTerprise.
Let’s start with the basics. Entrepreneurs know that the best businesses solve a problem. To make things crystal clear, I’ll describe what BRENT’s head, heart, legs, and trunk tell you about the areas a successful business system follows when applied correctly to problem-solving.
As a professional entrepreneur, you’ve probably been working very hard for a very long time. It started with your education. Years of schooling. Then you got out into the workplace and realized running a business wasn’t something they had taught you in school - and your education started all over again. But you persevered and established a reputation for doing quality work and offering outstanding customer service. Those things you know how to do, and you do them well.
Creating and implementing a marketing campaign is not an easy task for a small/medium business. (It is often just as hard for multi-million-dollar companies with many marketing professionals on payroll.) The good news is that everyone is IN THE SAME BOAT!
That said, here is a good place for anyone to start.
Newsletters are a great way to keep your customers in the loop and engaged with what’s happening in your business. How many newsletters do you think you’ve seen in your lifetime? Quite a few I’d bet! You may have even read one or two without even realizing it. For those exceptional few, a newsletter that the audience doesn’t even recognize as a newsletter is the unicorn every business owner dreams of. For the rest… well – some of them range from engaging to tolerable to just painful. Here are some of the my best tips for your newsletter.
Would you trust someone if they tell you that they never made a mistake? Me neither. All personal and professional growth is tied to making mistakes, overcoming the consequences, and learning from failure. With that in mind, here are some things to keep in mind to help you learn.