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Marketing Versus Sales

Posted by eLaunchers on Jun 9, 2022 6:03:00 AM

When I first came to America, I was shocked at the cultural differences.

Everything was different from attitudes to the way people interacted with each other in daily life, even how they shopped. But the most interesting thing to me was how businesses marketed and sold their products and services. India – like much of the third world - has little marketing. Business owners in third-world countries focus on sales and negotiating. Mostly, this is because people in third world countries buy products and services they need. Conversely, in America people buy what they WANT.

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Topics: Business Kamasutra, Marketing education

Improving Your Digital Presence - part 2

Posted by Parthiv Shah on Feb 8, 2022 7:05:00 PM

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. We covered the first two last time so we’ll go over Customer Acquisition and Master Strategy Model today.

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Topics: concepts and strategy, Marketing education, BRENT

Improving Your Digital Presence - part 1

Posted by Parthiv Shah on Feb 3, 2022 8:07:00 AM

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model.  Today we'll cover the first two.

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Topics: concepts and strategy, Marketing education, BRENT

Sales Pages That Sell - part 2

Posted by Parthiv Shah on Feb 1, 2022 8:02:00 AM

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. We talked about the first three last time, so now we'll discuss Offer and Home Pages.

Offer Pages

The offer page is where you present your offer and give the prospect the opportunity to take up your call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event.

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Topics: Sales, Marketing education, BRENT

Sales Pages That Sell - part 1

Posted by Parthiv Shah on Jan 27, 2022 8:03:00 AM

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. Let's look at the first three.

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Topics: Sales, Marketing education, Web site

Blogs and How to Monetize Them

Posted by Parthiv Shah on Jan 25, 2022 8:16:00 AM

The purpose of blogging is to help your clients or potential clients solve their problems while connecting them with you/your business, and your community.

 

Why Blog?

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Topics: Blog, Marketing education

GDD or Growth Driven Design

Posted by Parthiv Shah on Dec 30, 2021 8:13:00 AM

The web design model is broken.

The traditional web design model is broken. Typically, most websites are designed by graphic designers who have very little, if any, understanding of what the client’s process, services or products really are. They don't recognize who the person coming to the website is, or what they are looking for at the moment that they discover the website. As a result, most websites have a really poor conversion rate. The majority of traffic is coming to a site, looking around, maybe

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Topics: Business Growth, Marketing education

RFM and the Customer Value Matrix

Posted by Parthiv Shah on Dec 28, 2021 8:12:00 AM

Meet Ben Chocolat, fifth-generation chocolatier, and purveyor of Louis’ Haut Chocolat, fine Belgian chocolates.   Three years into the business, Louis knows his customers really well and sees common trends.

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Topics: customer value optimization, Marketing education

Unique Referral System

Posted by Parthiv Shah on Nov 2, 2021 8:00:00 AM

Picture your potential customer hunting for a product or service, where are they most likely to look?

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Topics: referrals, Business Growth, Marketing education, BRENT

How Can You Tell Your Marketing Isn't Working

Posted by eLaunchers on Oct 28, 2021 1:47:29 PM

There is a well know and universal benchmark of success - money.

Some entrepreneur believe that investing money is the cure for low earnings and pump high spending plans into marketing agencies or freelancers. Not a great deal of business owners understand how to assess marketing projects and that breaks my heart.

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Topics: Marketing education, business planning

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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