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Who Is Your Site Created For?

Posted by Parthiv Shah on Aug 18, 2020 8:00:00 AM

Let’s play a game. 

I want to ask you to design the perfect race car for me.  Something that is fast and can win a race.  

You might say the first thing it needs is a powerful motor and a strong, resilient transmission and drivetrain.  

Then you might say it needs to be aerodynamic, have a low center of gravity, and a stiff suspension so we can reduce wind drag and help corner the track at higher speed

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Topics: Business Growth, Marketing education

Listen to the Experts

Posted by Everte Farnell on Aug 14, 2020 3:07:04 PM

Today we have a guest post from top copywriter and marketing expert, Everte Farnell.

Everte writes for some of eLauncher’s best clients, and they keep asking him to write for them because his copy converts.  

He is going to tell you a story about how he ALMOST became a legend, but missed the boat because he thought he knew better than the expert.  Enjoy.

Parthiv

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Topics: Business Growth, elaunchers, Marketing education

Pick up the Phone Already!

Posted by eLaunchers on Jul 9, 2020 6:19:58 PM

Pandemic! Riots! Fear! Panic!

Businesses have been shut down for weeks and millions are out of work...

And still many of my clients are calling me, concerned that people aren't calling them.

“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”

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Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

The Plain Truth About Panic

Posted by Dan Kennedy on Jun 2, 2020 8:00:00 AM


Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
 
Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?
 
One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.
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Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

If Your Income's Not Where You Want It, There's A Reason

Posted by Dan Kennedy on May 28, 2020 12:48:23 PM

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

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Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

Why do I need a brand for my dental practice?

Posted by eLaunchers on Mar 17, 2020 8:45:00 AM

How are you/your practice distinct?

If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen  or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.

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Topics: marketing for dentists, Marketing education, identify your who, target marketing

How to set up your Instagram Business Account - Best approaches to guarantee success

Posted by eLaunchers on Mar 10, 2020 8:45:00 AM

Chances are you’ve  heard the buzz about  Instagram and have decided to set up an account. If you have a business – you’ll want to set up an Instagram business account.  Why? In a word – analytics. Although Instagram calls it “insights”.  Insights are basically an analytics tool that track data on follower demographics and actions.  It also compares content so you can see how your posts are performing.  Additionally, an Instagram business account allows you to post ads and link to your social media business accounts.

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Topics: marketing for dentists, Marketing education, Instagram

What the heck is SEO and why is it important to my business?

Posted by eLaunchers on Feb 18, 2020 8:00:00 AM

What is SEO?

SEO or search engine optimization uses a complicated set of processes, steps and rules to rank/index your website in internet search results with Google, Yahoo or Bing.  Over 255 factors are utilized to assess the quality of your web page and the SEO process and algorithms are constantly changing and evolving.

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Topics: content creation, Marketing education, SEO

8 Tips to Help Connect You With Your Community – and Boost Your Dental Practice

Posted by eLaunchers on Feb 13, 2020 8:00:00 AM

Let’s face it – who wants to see the dentist? For most people, dental visits conjure up both physical and financial pain.  Early childhood memories stick. My earliest recollections of our family dentist were of a tall, austere looking man in a white dental coat, who had little to no personality and could never pronounce my name even after 15 years of visits.  I lived in a small town with a total of two dentists, and he was the more personable. His receptionist, however, was a sweetheart, she always remembered our conversations and took a genuine interest in me.

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Topics: customer experience, marketing for dentists, Marketing education

Your Audience Lacks History

Posted by Parthiv Shah on Oct 8, 2019 7:15:00 AM

My mentor, Dan Kennedy, taught me to "go deep". While most people forget what they learned yesterday, I "go deep" when Dan Kennedy is speaking. There's a quote he says that I love, he says “I know the mind, like the parachute, is most valuable open." I agree with these words a 100%. You'll always find me in the front row, taking feverish notes, mindmapping what I've learned, and putting it all into action.

Dan talks a lot about super-achievers and what makes them different. They are not distracted; rather, they remain focused on taking the tiny steps and maintaining an accurate routine to achieve their goals.

Today I wanted to share with you something I pulled out of my Dan Kennedy NoBS Inner Circle archive. Would love to know your thoughts on it. Leave me a comment below.

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Topics: Dan Kennedy, Continuing Education, Marketing education, mentor, mentorship

 parthiv shah

 

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