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Are You Using This Marketing Channel

Posted by Richard Bueckert on Sep 9, 2022 8:15:00 AM

"Do you do Facebook Ads?" the voice on the other end of the call enquired. I took a moment, inhaled, and replied "Yes, of course. How can we help?" Of course, it was a completely wrong question. The right question would have been to ask "What's the best way for me to get new clients to my physio business?" 

 

While Facebook MIGHT be a great option, it very well might not be. Choosing your media before you know your target market and the messaging you want to put in front of that target market is a surefire way to create a "losing" marketing campaign.

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Topics: Marketing education

Is Email Dead For Growing Your Dental Practice?

Posted by Richard Bueckert on Aug 4, 2022 12:30:13 PM

You might be thinking "Email isn't working anymore." And if you're using email

for follow-up and retention the same way you did before the lockdowns, you're

probably right. Here's the good news - it's not working for other dentists in

your trading area either. There's better news too - email is still the most

cost-effective way to market and grow your practice IF you make a few changes

and deploy it using an OMNICHANNEL strategy.

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Topics: marketing for dentists, Marketing education

Why Marketing Education Is Essential In Post Pandemic Recovery Period

Posted by eLaunchers on Aug 2, 2022 8:15:00 AM

The state of global economics is suffering a new external impact. It's unlike COVID-19, which was bad enough, but happened to a very healthy, mostly affluent economy. Businesses changed over the course of the pandemic and some, sadly, did not survive. The companies that did survive managed to turn things around, but many have had to drain their savings accounts to do so. What’s left is a fragile post-COVID economic climate where cash reserves are depleting.

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Topics: Marketing education

Why Your Marketing Fails

Posted by eLaunchers on Jul 28, 2022 4:24:29 PM

It's no secret that most business owners are less than happy with the number of paying buyers that get generated by their advertising efforts. Typically, it's the media that gets blamed but the truth is that the real cause is not the media, but a fractured marketing process. Specifically, it's the failure of both the business owner AND the marketing person to take a holistic approach to the entire marketing funnel so that all of the milestones and contingencies are accounted for throughout the entire process.

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Topics: Marketing education, eLaunchers Traffic System

Marketing Versus Sales

Posted by eLaunchers on Jun 9, 2022 6:03:00 AM

When I first came to America, I was shocked at the cultural differences.

Everything was different from attitudes to the way people interacted with each other in daily life, even how they shopped. But the most interesting thing to me was how businesses marketed and sold their products and services. India – like much of the third world - has little marketing. Business owners in third-world countries focus on sales and negotiating. Mostly, this is because people in third world countries buy products and services they need. Conversely, in America people buy what they WANT.

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Topics: Business Kamasutra, Marketing education

Improving Your Digital Presence - part 2

Posted by Parthiv Shah on Feb 8, 2022 7:05:00 PM

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. We covered the first two last time so we’ll go over Customer Acquisition and Master Strategy Model today.

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Topics: concepts and strategy, Marketing education, BRENT

Improving Your Digital Presence - part 1

Posted by Parthiv Shah on Feb 3, 2022 8:07:00 AM

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model.  Today we'll cover the first two.

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Topics: concepts and strategy, Marketing education, BRENT

Sales Pages That Sell - part 2

Posted by Parthiv Shah on Feb 1, 2022 8:02:00 AM

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. We talked about the first three last time, so now we'll discuss Offer and Home Pages.

Offer Pages

The offer page is where you present your offer and give the prospect the opportunity to take up your call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event.

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Topics: Sales, Marketing education, BRENT

Sales Pages That Sell - part 1

Posted by Parthiv Shah on Jan 27, 2022 8:03:00 AM

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. Let's look at the first three.

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Topics: Sales, Marketing education, Web site

Blogs and How to Monetize Them

Posted by Parthiv Shah on Jan 25, 2022 8:16:00 AM

The purpose of blogging is to help your clients or potential clients solve their problems while connecting them with you/your business, and your community.

 

Why Blog?

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Topics: Blog, Marketing education

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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