Pandemic! Riots! Fear! Panic!
Businesses have been shut down for weeks and millions are out of work...
And still many of my clients are calling me, concerned that people aren't calling them.
“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”
Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".
How are you/your practice distinct?
If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.
Chances are you’ve heard the buzz about Instagram and have decided to set up an account. If you have a business – you’ll want to set up an Instagram business account. Why? In a word – analytics. Although Instagram calls it “insights”. Insights are basically an analytics tool that track data on follower demographics and actions. It also compares content so you can see how your posts are performing. Additionally, an Instagram business account allows you to post ads and link to your social media business accounts.
What is SEO?
SEO or search engine optimization uses a complicated set of processes, steps and rules to rank/index your website in internet search results with Google, Yahoo or Bing. Over 255 factors are utilized to assess the quality of your web page and the SEO process and algorithms are constantly changing and evolving.
Let’s face it – who wants to see the dentist? For most people, dental visits conjure up both physical and financial pain. Early childhood memories stick. My earliest recollections of our family dentist were of a tall, austere looking man in a white dental coat, who had little to no personality and could never pronounce my name even after 15 years of visits. I lived in a small town with a total of two dentists, and he was the more personable. His receptionist, however, was a sweetheart, she always remembered our conversations and took a genuine interest in me.
My mentor, Dan Kennedy, taught me to "go deep". While most people forget what they learned yesterday, I "go deep" when Dan Kennedy is speaking. There's a quote he says that I love, he says “I know the mind, like the parachute, is most valuable open." I agree with these words a 100%. You'll always find me in the front row, taking feverish notes, mindmapping what I've learned, and putting it all into action.
Dan talks a lot about super-achievers and what makes them different. They are not distracted; rather, they remain focused on taking the tiny steps and maintaining an accurate routine to achieve their goals.
Today I wanted to share with you something I pulled out of my Dan Kennedy NoBS Inner Circle archive. Would love to know your thoughts on it. Leave me a comment below.