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Four Steps To Create Your Marketing Strategy

Posted by eLaunchers on May 6, 2021 8:00:00 AM

To create digital marketing, you need to visualize it on a macro level and implement on the micro. Here are some important things to consider while planning your own marketing campaign:

  1. Create your customer persona. Knowing who to target is key. You must understand your customers wants, needs, and pain points. Having a persona or personas allows you to tailor your strategy to them. Specific is terrific, and the more granular your data, the better your persona.
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Topics: direct marketing, Marketing education

Do NOT Write Your Own Copy

Posted by eLaunchers on May 4, 2021 12:44:38 PM

A thing to know about copy

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Topics: copywriting, Marketing education

Types of WebPages Part 2

Posted by eLaunchers on Apr 20, 2021 11:26:26 AM

Welcome to Part 2 of the types of web pages available In this blog, I will be focusing on Offer Pages and Home Pages. Let’s dig in!

 

Offer Pages

The offer page is where you present the offer, and allow the prospect to take up the call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event. This is the page where you're going to give them all the reasons that they need to take action right now.

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Topics: Marketing education, customer journey, business planning, Web site, pixel estate,

Types of webpages Part 1

Posted by eLaunchers on Apr 15, 2021 8:00:00 AM

What is the internet? How many people interact with web content every day? How far is the moon? Let’s not try to answer these hard questions today but concentrate on a hands-on approach to marketing on the web.

Where would be a good place to start?

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Topics: digital marketing, Marketing education, customer journey

The Wonders of Marketing With A Personal Touch

Posted by Parthiv Shah on Apr 6, 2021 5:42:53 PM
I am a fan of direct communication with Customers and a firm believer in sending
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Topics: Marketing education, direct mail

Business Kamasutra

Posted by Parthiv Shah on Mar 5, 2021 8:00:00 AM

Business, Sex, and Infusionsoft

Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships.

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Topics: Business Kamasutra, Business Growth, Infusionsoft, Marketing education

Your BFF is Cash

Posted by Parthiv Shah on Mar 4, 2021 5:58:20 PM

It was 8 p.m. on a Friday night and I out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally, I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice to say that I won our playful argument. Cash to a business is like oxygen to a human. You lose cash and you die. It has nothing to do with your potential, valuation, the value of an intellectual property or physical inventory.

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Topics: finance, Business Growth, Dan Kennedy, Marketing education, business planning

What is a sales letter?

Posted by Parthiv Shah on Mar 3, 2021 9:05:48 PM

If you are having a heart to heart conversation for 10 to 30 minutes with a prospect, what would you say to them?

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Topics: Business Growth, Marketing education, customer journey, credibility

If You Want More, Make Yourself More Valuable

Posted by Dan Kennedy on Jan 27, 2021 8:00:00 AM

The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail - at anything, at everything.

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Topics: Business Growth, Dan Kennedy, Continuing Education, Marketing education

Now is me Time To Do it Differently

Posted by Dan Kennedy on Jan 20, 2021 8:00:00 AM

Help! -I can't Get Out 0f The Box I Put Myself In!"

The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonald's executive sitting at the bank drive-through one day who thought, "I don't think we can fit the milkshakes in these tubes, but..." Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation timeshare industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? What does this tell you?

That successful businesses live or die by cross-industry 'borrowing' of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes - and working too hard for them - as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas, found outside one's own business, in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.

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Topics: Business Growth, Dan Kennedy, Marketing education

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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