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Nobody likes being wrong, especially when it comes to marketing. You pour your heart, time, and money into a campaign, convinced it’s going to be a winner, only to watch it flop. It’s frustrating, humbling, and can make you feel like you’ve just thrown all your hard work down the drain. But here’s the truth: being wrong in marketing isn’t the end of the road; it’s a chance to learn, pivot, and ultimately get it right.

Every successful marketer has been wrong. Dan Kennedy often says that the difference between the winners and the losers in this game isn’t about always being right—it’s about how quickly you can recognize when you’re wrong and what you do next. The winners adjust, they refine, and they come back stronger. The losers? They stick their heads in the sand and refuse to admit their mistakes.

When Your Big Idea Flops

Running a business feels like a juggling act, especially when you’ve got employees feeling undervalued, underpaid, and overwhelmed. A recent article in Entrepreneur by David James laid it all out: salary dissatisfaction, lack of appreciation, and poor work-life balance are the top reasons employees are fed up. And it’s not just the employees; HR teams are feeling the squeeze too, struggling with time management and constantly putting out fires.

It’s a mess out there, and if you’re feeling it in your own company, you’re not alone. The survey revealed that almost 30% of HR professionals said the number one complaint from employees is feeling underpaid, followed closely by feeling unappreciated and having a poor work-life balance. These aren’t just numbers; they’re signals that something is off and needs to be fixed—fast.

Is Your Company Guilty of These Mistakes?

Dear Reader,

It hurts to lose customers. You work hard to attract them, invest time and money in your marketing, deliver a great product or service—and yet, they disappear. It’s frustrating, it’s disheartening, and it can feel like you’re constantly chasing your tail just to stay afloat. But here’s the truth: most customer losses don’t happen because of the competition. They happen because of failure points in your business.

Common Failure Points That Drive Customers Away

To solve the problem, you need to understand where things are going wrong. Too often, businesses focus all their energy on getting new customers in the door and neglect what happens after. And that’s where you’re likely to find failure points: