"Open Door Management" of your business is a two-edged sword. Yes, you should absolutely have times when your staff can access you directly. But when that time is unlimited, your ability to function as a leader or manager is seriously compromised.
Topics: time management
It is not easy being a business owner - you have to oversee every part of the operations, manage your employees and clients, and make decisions that can have major consequences. It is understandable that you clearly don't have time to micromanage your marketing output. Even worse, it can be daunting being the only one in your business' marketing department. No second opinion. No team support. You need help! Here are some indicators that your business needs a marketing agency.
It was June 2012 in Cleveland and after the event we all went to the racetrack with Dan Kennedy. While everyone was having fun, I found a quiet moment with Dan and asked him:
"Dan, in your book on Time Management; you are talking about some EXTREME control measure on access to your time. This is easy for YOU, because you are Dan Kennedy. For a small, emerging business trying to drum up business, I need to make myself available when a prospect wants to talk to me. Exactly how do you suppose I apply the principles of time management in your book? I am exactly opposite of what you are recommending. I respond to email within minutes, I am almost always available to take a call from prospects and client 8AM to 10PM 7 days a week and my clients sincerely appreciate such availability.