eLaunchers Blog | various industries

Become A Sales Magician – Insight from The Magic Maker Himself, Dan Kennedy

Posted by Parthiv Shah on Nov 22, 2023 8:00:00 AM

I am privileged to personally know and work with direct mail marketing legend Dan Kennedy. The insight I’ve gained from this master of persuasion has influenced how I help my clients and how I run my company.

Recently, Dan shared valuable insight into how you can use analogy and drama to add magic to your sales arguments–an insight I’ll share here today.

Dan starts by talking about how magic tricks are used in advertising and selling and how people who understand this have a huge advantage.

The first ‘trick’ he reveals is the SHOW’n Tell. You see this a lot in TV advertisements. A distressed homemaker scrubbing tirelessly will look up at the screen, exhausted and beaten down by the grim they’re trying in vain to remove from the sink. Then, a cleaning genie arrives with magic scrubbing bubbles, and voila! Like magic, the stains are gone.

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Topics: Dan Kennedy, various industries, sustainable energy solutions, innovation and scalability, sales letters, genius marketing content, Sales Magician, advertising and selling, alarming problems, creatively combine dramatic demonstration, a persuasive analogy, marketing techniques, podcasts, blog posts

Convert Non-Believers with this Million Dollar Strategy from Dan Kennedy

Posted by Parthiv Shah on Nov 8, 2023 8:00:00 AM

If you know anything about selling, then you likely know the works of the leading authority in direct response marketing, Dan Kennedy. I need not introduce the man responsible for the No B.S. marketing approach that has shaped the careers of so many successful marketers and entrepreneurs, myself included. Dan’s contributions to the world of marketing and entrepreneurship are immeasurable.

Recently, Dan shared some valuable insight into crafting a persuasive sales presentation.

He talked about what he called his million-dollar sales presentation, which has sold over a million dollars of his products, specifically his Magnetic Marketing System (more on that in just a moment).

Dan goes on to discuss how when he’d speak to a crowd of prospective buyers, he already knew the main reasons they wouldn’t buy:

#1: They think it's not for them for their business.

#2 They think my product is just a book of letters because I show letters in an example.

#3: They think it's too complicated.

#4: They think it's too expensive.

#5: They don't believe the guarantee.

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Topics: Dan Kennedy, unicorn founder, interplanetary travel, communicate globally, various industries, sustainable energy solutions, social networking, innovation and scalability, marketing and entrepreneurship, direct response marketing, speak to a crowd, prospective buyers, each one’s importance, product or services, building blocks, Dan’s podcasts, blog posts, sales letters, genius marketing content, Million Dollar Strategy

From The Vault of High Performers - P.T. Barnum's "Humbugs of the World"

Posted by Parthiv Shah on Nov 2, 2023 1:36:36 PM

Dear Fellow Entrepreneur,

I have something exciting to share with you today. Recently, I joined a secret group of high performers, one I’ll tell you more about in a few moments. One of the benefits of being part of this group is that I gained access to a treasure trove of priceless and, in some cases, never-before-seen revelations and information on personal achievement.

When I joined this group, I gained access to the most incredible collection of works by some of the most influential philosophers and success coaches. This compilation holds the secrets of personal achievement and details how anyone can be successful in the world. Although my fellow members might not be thrilled, I will give you a glimpse of what I’ve discovered now. The insights I've gained are too valuable not to share.

How can you be more?

How can you achieve more?

How can you have more success in life?

These are the questions these great minds have answered. You’ll want to read to the end for something special just for you, but first, I’d like to share with you a piece of the magic and why I’m so excited to have found this group of like-minded high achievers.

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Topics: entrepreneur, business commitments, your business, hard work, interplanetary travel, communicate globally, various industries, intelligent decisions, social networking, Mythical Success, - P.T. Barnum's, group of high performers, influential philosophers and success coaches, great minds, Humbugs of the World, Secrets of Success Community

The Secret Lives of Unicorns

Posted by Parthiv Shah on Oct 25, 2023 8:00:00 AM

Today's subject will be one not of fantasy and lore but of intelligent decisions, keen insight, and hard work. Unicorn founders are visionary leaders who’ve successfully transformed their startups into billion-dollar companies. These men and women possess a unique blend of innovation, determination, and strategic thinking that propels them to mythical levels of success.

In this article, we'll discuss the secret sauce that makes a “unicorn founder” and see what business insight we can glean from these legendary leaders.

A unicorn founder is an entrepreneur who's achieved the extraordinary, taking a startup and building it to be valued at over $1 billion. These companies are often characterized by rapid growth, disruptive technologies or business models, and the ability to attract substantial investments from investors. Unicorn founders are not just business leaders; they’re visionaries who see opportunities where others do not and possess the drive to turn their visions into reality.

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Topics: business commitments, your business, The Secret Lives, keen insight, hard work, unicorn founder, interplanetary travel, communicate globally, various industries, intelligent decisions, sustainable energy solutions, social networking, innovation and scalability, Mythical Success