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I’ve seen a lot of master salesmen, but when Armand Morin took the stage at Funnel Hacking Live 2025, I knew we were in for something different. This wasn’t just another talk about persuasion—this was a deep dive into a KILLER stack and close method that turns hesitant prospects into buyers with their credit cards in hand.

And let me tell you, when Armand Morin breaks down his strategy, you listen. He didn’t waste a second. Right from the start, he laid out the golden rule: if your offer isn’t stacked properly, you’re leaving piles of cash on the table.

Here’s the deal—most entrepreneurs throw out an offer, slap a price on it, and pray someone bites. That’s amateur hour. Armand showed us the formula for systematically stacking value so high that your offer becomes the only logical choice.

I sat in the audience at Funnel Hacking Live, notebook in hand, ready to soak up wisdom from one of the greatest minds in sales and marketing—Myron Golden. If you’ve ever heard Myron speak, you know that he doesn’t just teach; he electrifies. He turns complex strategies into simple, actionable frameworks that make you want to run out of the room and start selling right now. And at FHL 2025, he didn’t disappoint.

This time, Myron took us deep into the science and psychology of offer creation. Not just ‘how to sell,’ but how to craft an offer so irresistible, so undeniably valuable, that people feel like they’d be crazy not to buy. He didn’t just talk about making a good offer—he broke it down, piece by piece, so that even the most sales-averse person in the room could walk away ready to close deals like a pro.

The Structure of a Genius Offer