eLaunchers Blog

Databox Dashboard: Easiest Way to Manage Your Marketing Performance

Posted by Parthiv Shah on Nov 6, 2018 1:57:00 PM

 

Have you ever wondered which of your marketing strategies are working? You might have Facebook ads, Google, websites, and landing pages running your marketing strategies. How do you know which one is actually successfully generating you leads, and which one is just wasting your time and money? For all you know you might be getting all of your leads from Facebook ads and the rest are just taking your money or the other way around.

In his book NO B.S. Direct Response Marketing, Dan Kennedy, a most successful and influential marketer, explained all the rules in marketing. Rule number four from this book says, “There will be tracking, measurement and accountability” (page 37).

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Topics: data science, inbound marketing, Magnetic Marketing, No BS, Databox Dashboard

The Ultimate Web Traffic Platform

Posted by Parthiv Shah on May 22, 2018 1:07:45 PM

The Ultimate Web Traffic Platform is made up of FOUR key elements.

  1. Ultimate Marketing Practice Dashboard
  2. Ultimate Data Architecture Platform
  3. Ultimate Customer Value Optimization
  4. Ultimate Decision Support System
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Topics: Business Growth, Systems and Processes, Implementation, data science

My FIRST Lesson From Dan Kennedy

Posted by Parthiv Shah on May 22, 2018 9:53:19 AM

Dreams are made of data! To follow your dreams, study your data!

In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:

“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.

Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.

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Topics: Dan Kennedy, data science, Business inelligence

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