Marketing is NOT all About the Future
Yesterday, today and tomorrow. If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead. Marketing is about the past, present, and future. That’s why it’s important to remember that your history matters. It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.
Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…
You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”
So how do you do all of that?
Have you ever wondered which of your marketing strategies are working? You might have Facebook ads, Google, websites, and landing pages running your marketing strategies. How do you know which one is actually successfully generating you leads, and which one is just wasting your time and money? For all you know you might be getting all of your leads from Facebook ads and the rest are just taking your money or the other way around.
In his book NO B.S. Direct Response Marketing, Dan Kennedy, a most successful and influential marketer, explained all the rules in marketing. Rule number four from this book says, “There will be tracking, measurement and accountability” (page 37).
The Ultimate Web Traffic Platform is made up of FOUR key elements.
- Ultimate Marketing Practice Dashboard
- Ultimate Data Architecture Platform
- Ultimate Customer Value Optimization
- Ultimate Decision Support System
Dreams are made of data! To follow your dreams, study your data!
In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:
“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.
Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.