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A SWOT analysis is a strategic planning technique that helps you to identify your core strengths, weaknesses, opportunities, and threats. The technique leads to fact-based analysis, fresh perspectives, and new ideas and works best when multiple voices within an organization are free to provide realistic data points rather than "prescribed messaging."

Topics: Business Growth, data science

3rd Party Data is dying... But what does that mean to your business and why should you care? Simply put, the vast amounts of data that we used to have access to through Facebook and Google to run our ads is slipping away. This means that marketing your products and/or services will not only become more difficult but will also become more expensive. But why did this happen? Simply put, Apple decided

Topics: data science

Do you know who the biggest seller of your personal data to third parties online is?

If you said “Google” then you’re 100% right. Google is a leader in collecting and distributing user data that is being sourced through the company’s search engine, Chrome web browser and other services.

Topics: data science, Google, user privacy

Holiday Season Advancing – Prepare Today

You know it happens every year. You know you want to be raring to go on time this year. You know last year was a nightmare due to the lack of preparedness. Prepare today for the advancing holiday season to make for better sleeping once Thanksgiving week comes around.

Topics: data science, concepts and strategy, content creation

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money

The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.

Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible. 

Topics: data science, Business inelligence, success, Technology

I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us.  Remember the days of dial up connections?

Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.

Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.

Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…

You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”

So how do you do all of that?

Topics: data science, digital marketer, Magnetic Marketing, Marketing to affluent, Strategic Coach