Let’s talk about one of the biggest myths in dentistry—the idea that patients choose their dentist based on price.
Dentists obsess over being “competitive.” They slash fees, offer discounts, run specials, and desperately try to match the cheaper guy down the street.
And it’s a losing game.
Because here’s the ugly truth about price shoppers:
- They don’t want the best treatment—they want the cheapest price.
- They don’t value expertise—they value a deal.
- They’ll leave you the second someone offers a lower price.
