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I’m a marketing strategist. This means it’s my job to sell, and I’m good at what I do.

What I love most about my job is how I can help a business owner with a great product, a valuable service, or a good idea and connect with those who will benefit most from what they offer.

This connection is a win-win—my favorite type.

My client wins because they are making money. Their patients, clients, or patrons win because they get to enjoy the end result.

One of the masters who’s taught me the most about selling is Dan Kennedy, and today, I’d like to discuss some key advice I’ve learned under his tutelage. With the right strategy, it's possible to sell just about anything, and the advice in this blog will help you determine the right strategy for you.

Topics: email marketing, marketing strategist, paid advertising, target audience, feeling unfulfilled, opportunity to improve, Time Efficiency, Sell Virtually, great product, special report, an e-book, Utilize social media, text, and mail, making money

Hello, my name is Parthiv Shah, and I love to sell.   As a marketing strategist, I have the best job in the world. I get to help innovative men and women in unique businesses sell more of their products or services and become more profitable than ever before.

Selling online can be challenging, but with the right strategy, it's possible to sell just about anything. Today, we'll explore the essential steps to sell anything online, from carving out a niche to delivering value-packed content. Let's dive in.

1. Carve Out a Niche

Before selling anything online, you must identify your target audience and carve out a niche. Understand the specific needs, desires, and pain points of your audience. Your niche should be a well-defined segment of the market that you can cater to effectively.

Topics: email marketing, business commitments, your business, marketing and sales strategist, unique businesses sell more, products or service, more profitable, engage potential customers, utilize multiple channels, paid advertising, Sell Anything Online, target audience, specific needs, Promotion is key, content marketing, building brand awareness, Conclusion

It is normal for most people to project their values onto their customers. For example, when the topic of "How often are you emailing your list?" comes up I get answers ranging from "once per month" to "a few times per year." When I suggest emailing a MINIMUM of once per week, the pushback is immediate and forceful with the business owner often questioning my mental status and telling me "there's no way my clients want emails from me that often!"

Topics: email marketing

Have you ever had someone say, "I didn't get your email." yet you know with 100% certainty you sent them an email?

Topics: credibility, email marketing

Or does it?

Today I wanted to share a post from Stan Kinder. He has great insight on how to add value to your email list.

Topics: email marketing

Some marketers and business owners are subject to “shiny object syndrome” or always switching to “the next big thing” available. It is therefore no surprise when they fall into the trap of thinking that emails have lost their relevance for advertising and replace them with targeted ads, influencer contracts and app advertisements.

Topics: Business Growth, email marketing

Are you planning to use email campaigns to communicate with your prospects or clients? Here are some quick tips to help you get the best results.

Topics: Marketing education, avatar, email marketing

SPAM!

There is no scarier label for an email marketer to be connected with than SPAM! There are PhDs written on the topic of how not to be associated with spam and how to pass through the countless roadblocks put up by Google, Microsoft, and Yahoo email sorting algorithms. Although so much knowledge on this matter has been accumulated, corporate algorithms continually change, causing problems for marketers all over the world.

Topics: Marketing education, credibility, email marketing

Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!

Topics: Customer Retention, target marketing, email marketing

As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.

Topics: Marketing education, target marketing, email marketing