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It is normal for most people to project their values onto their customers. For example, when the topic of "How often are you emailing your list?" comes up I get answers ranging from "once per month" to "a few times per year." When I suggest emailing a MINIMUM of once per week, the pushback is immediate and forceful with the business owner often questioning my mental status and telling me "there's no way my clients want emails from me that often!"

Have you ever had someone say, "I didn't get your email." yet you know with 100% certainty you sent them an email?

Or does it?

Today I wanted to share a post from Stan Kinder. He has great insight on how to add value to your email list.

Some marketers and business owners are subject to “shiny object syndrome” or always switching to “the next big thing” available. It is therefore no surprise when they fall into the trap of thinking that emails have lost their relevance for advertising and replace them with targeted ads, influencer contracts and app advertisements.

Are you planning to use email campaigns to communicate with your prospects or clients? Here are some quick tips to help you get the best results.

SPAM!

There is no scarier label for an email marketer to be connected with than SPAM! There are PhDs written on the topic of how not to be associated with spam and how to pass through the countless roadblocks put up by Google, Microsoft, and Yahoo email sorting algorithms. Although so much knowledge on this matter has been accumulated, corporate algorithms continually change, causing problems for marketers all over the world.

Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!

As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.