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Over the past 10 years, SEO (Search Engine Optimization) has undergone significant changes due to evolving search engine algorithms, technological advancements, and shifts in user behavior. I should know…I actually cowrote a book on SEO.

Hi, I’m Rob Anspach, and back in 2014, I coauthored “Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines.” It's hard to imagine that two carpet cleaners of all things would shake up the SEO world and bully their way up the search ranks. But that's exactly what happened! My coauthor Paul Douglas and I came up with the idea of the book and started writing. Within less than sixty days we not only completed the book but launched it on Amazon. Over the next month that book hit #1 Best Seller in the USA, Canada, Australia and the United Kingdom. And was in the Top 10 in Germany, Japan, Italy and Mexico.

To bring your website to the top of the search engine’s pages, you need to find the top high-volume keywords. In short, you need to know which word, or combinations of words people are using to search for your business. As a business owner, you are tasked with performing client services, hiring and training staff, and dealing with clients and client issues. Keyword research may be yet one more task you haven’t budgeted time, skill, or dollars for. Luckily, you don’t have to figure it all out on your own, since there are some excellent keyword research tools to help.

What is SEO?

SEO or search engine optimization uses a complicated set of processes, steps and rules to rank/index your website in internet search results with Google, Yahoo or Bing.  Over 255 factors are utilized to assess the quality of your web page and the SEO process and algorithms are constantly changing and evolving.