eLaunchers Blog

Fiscal Responsibility: Do you know your P&L?

Posted by Parthiv Shah on Jul 19, 2018 7:14:00 AM

An excerpt from Parthiv Shah's upcoming book on Fiscal Fitness, available soon!

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Topics: fiscal responsibility, financial management

Are You Fiscally Irresponsible?

Posted by Parthiv Shah on Jul 17, 2018 6:47:00 AM

An excerpt from Parthiv Shah's upcoming book on Fiscal Fitness, available soon!

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Topics: fiscal responsibility, financial management

Fiscal Responsibility: How to Calculate Your Cost of Breathing

Posted by Parthiv Shah on Jul 12, 2018 6:56:00 AM

An excerpt from Parthiv Shah's upcoming book on Fiscal Fitness, available soon!

My first major business was a dot.com company. I built a system that was to be the foundation of a national network of dry cleaners. My partner and I created a data plan to tag every garment with an identification number; when garment #29305 was pressed eleventh time, the customer would get a coupon from the manufacturer to get the garment replaced. It was a good idea but unfortunately I did not know ANYTHING about dry cleaning.

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Topics: fiscal responsibility, financial management

How to Attract Local Customers

Posted by Katrina Manning on Jul 10, 2018 2:35:26 PM

Fortunately today thanks to technological advances, the automated world obtains its products through the web, therefore, business or company that does not have a presence or website, simply does not exist. Any business, regardless of its size, can build a strong and reliable presence with a low budget.

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Topics: how to, Implementation, Infusionsoft, Sales

A prayer for The Entrepreneur

Posted by Parthiv Shah on Jul 3, 2018 10:01:06 PM

For the next one thousand days...


This is a true story. In February of 2002, when I left J.M. Perrone, Inc. to start ListLaunchers, we had a prayer ceremony at our new offices just before we actually moved into the office. There, sitting on the floor, in the presence of my family, friends and some business associates, the priest said the
following prayer (I still remember every word of it as if it were yesterday):

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Topics: small business automation, elaunchers, success

eLaunchers Service: The Impact of our Internship Program

Posted by eLaunchers on Jun 25, 2018 2:00:00 PM

Before you embark on your journey at eLaunchers, I wanted to share my story with you first. Hopefully my experience will help you make the decision to include eLaunchers in your future or at least get a feel for the heart of this company.

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Topics: Insider, Blog, copy, elaunchers, internship

Creating Authority at Events

Posted by eLaunchers on Jun 21, 2018 4:15:00 PM

 

Events are key and come in various shapes and sizes. They are a great way to connect with new people, offer lead magnets, and get more customers. They key is knowing HOW to do this when every event is different, when the people who attend the events are different, and when you play various roles at the events.

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Topics: Blog, direct marketing, value added, digital marketer, concepts and strategy

Speaking to Build Authority

Posted by eLaunchers on Jun 20, 2018 3:50:00 PM

Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.

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Topics: Blog, direct marketing, Business Growth

How-To: Referral Marketing

Posted by eLaunchers on Jun 19, 2018 4:40:00 PM

Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.

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Topics: Blog, how to, referrals, Business Growth, Referral Culture

Authority Marketing: Pitches or Proposals

Posted by eLaunchers on Jun 18, 2018 1:52:51 PM

When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?

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Topics: Blog, digital marketing, direct marketing, Social Media

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