Blog

Guest writer Ann Roulac once again joins us to provide insights into having a purpose-focused business and life.

Throughout my career I’ve had the privilege of working with thousands of entrepreneurs and executives – including several billionaires. Some excelled and became leaders in their industry, and others failed miserably. What separated the leaders was a set of personal principles, beliefs, and perspectives—what I define as “personal mastery.”

This week we reach the top of the sales pyramid in BRENT's four-phase system for climbing the pyramid. Last week we discussed the 15%. This week we go onto the 1%. This is where some of the most engaging clients are found.

We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.

Welcome to another installment from our guest writer, Ann Roulac. We will be featuring her once a month to provide insights into having a purpose-focused business and life.

Research shows that well over half of Americans don’t like their jobs. This not only creates stress among families and communities, but it also poses an immense challenge for businesses. Unprecedented numbers of productive employees have been choosing to resign rather than endure continued burnout from overwork, lack of support, lack of recognition, underpay, and limited or no job flexibility. Turnover rates are rising and the labor pool is shrinking, giving employees more opportunities to leave for new jobs, remote work, or independent contracting careers.

Continuing on from our previous blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. This week we'll look at the second layer.

As we discussed in last week's blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Today we'll discuss the bottom layer.

When a person has a problem, do they immediately think – I’m going to buy something right now to solve it? Impulse buying excluded; a trigger propels them to take action to have it resolved. The trigger is the start of your customer’s buyer’s journey on the path they travel to find a solution. The customer journey has three phases;

Carrying on from last week - Here are 5 more ways to market your dental clinic:

6. Postcards & & Mailed Offers

My friend Gil grew up on a dairy farm in the 1960s. His parents bought a farm that came with an ancient three-bedroom house. When they had their first couple of children, it worked fine. However, when they had more kids than bedrooms, his Dad realized he needed a bigger house, so he started adding extensions.

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself