eLaunchers Blog

My 35mm professional camera has a 100 mm macro lens and special flash units mounted on the side to capture professional quality photos used to diagnose, treat, and teach various types of dental cases.

That special lens is designed specifically for capturing detailed close-ups. Naturally, the lens has a filter on the front to both protect the lens and to filter out unwanted light. It is near perfect for its use.

But it is terrible for making photographs of landscapes, sports and night activities.

It would need an entirely different lens and set up for those.

Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not

Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.

Niche Marketing Do’s and Don’ts

Making products/services that already have patrons in the market, and enough competitors that pose threat to your business? Marketing your product/service in a unique, one-off way could be one of the winning factors of your campaign. For example - if you're a company that sells breakfast cereals usually attractive to children, but market research says adults love cereal as a breakfast option too, but don't buy it because of excessive sugar, focusing your marketing campaign on foods from the range that don't have as many additives or sugars could work out in making the brand visible to a completely new market. Niche marketing encompasses just that - identifying a subset of your market, understanding their requirements, chalking up a marketing strategy that's specifically designed to address and attract them and finally win over their business. In some cases, niche marketing works better than a broad campaign. We show you a couple of ways in which how niche marketing can do wonders for your brands - irrespective of whether or not you have competitors that pose threat to your business.

Attraction Marketing in Today’s Business Environment.

Marketing is how one goes about securing customers for a certain product or a service and it can take varied forms. Attraction Marketing is one such form of marketing wherein the marketing strategy involves attracting customers towards a product or a service, in a scenario where the consumers already want what you are selling. In simpler terms, attraction marketing involves marketing a product/service with a fair amount of demand, appealing to your target audience and ensuring that the customers buy your product/service instead of opting for a competitor.

Difference between brand marketing and lead generation marketing.

Understanding the short-term and long-term goals of a new Marketing Client.

What is Promotional Marketing and What makes it important?

A week before Christmas last year, a popular illustrator based in New York was bombarded with calls from various clients asking for commissioned work to be done, themed around the holidays. While the illustrator was busy with previously assigned work, most of these potential clients were declined. This is a classic example of planning gone wrong from the client’s side. The glitch could have easily been avoided with some foresight and basic content planning. An effective marketing tool that helps you do just that, is a content planner. Much like a regular planner that gives you insight into your upcoming activities, content planners give your marketing team a much-needed blueprint to work with. There are many reasons why content planners as a tool are highly effective for your brand’s image to stay relevant. Here are a few:

Let’s say you have a startup or a small business with a brilliant product or service. Marketing the product/service effectively is the only way one can go about ensuring a loyal base of customers. At this point, it is imperative to have a budget for marketing, in other words, an amount of money that is earmarked for marketing. This budget can be utilized towards paid advertising, generating web/social media content, social media promotions and more. Among the working costs of a company, the marketing budget accounts for about 11% on an average, according to WebStrategies, Inc.