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The world is changing at light speed, still.  It’s been 5 months since the stock market crashed because of Covid.  

Topics: Business Growth

Pandemic! Riots! Fear! Panic!

Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

 

In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.

Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children  or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.

Topics: Business Growth, elaunchers, No BS, authority marketing

Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?

 

Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?

 

One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.

Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

(Guest Post by Everte Farnell)

Topics: Magnetic Marketing, customer journey, follow up, CRM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM