It was June 2012 in Cleveland and after the event we all went to the racetrack with Dan Kennedy. While everyone was having fun, I found a quiet moment with Dan and asked him:
When was the last time you went to a restaurant and were given service that absolutely wow'd you from start to finish? Or you called customer service and spent 30 minutes chatting with someone you don't know, simply because they made you feel like a member of their family? Have you ever opted to use a Live Chat feature on a website and felt like you'd known your customer service rep for a lifetime?
An excerpt from Parthiv Shah's upcoming book on Fiscal Fitness, available soon!
My first major business was a dot.com company. I built a system that was to be the foundation of a national network of dry cleaners. My partner and I created a data plan to tag every garment with an identification number; when garment #29305 was pressed eleventh time, the customer would get a coupon from the manufacturer to get the garment replaced. It was a good idea but unfortunately I did not know ANYTHING about dry cleaning.
Fortunately today thanks to technological advances, the automated world obtains its products through the web, therefore, business or company that does not have a presence or website, simply does not exist. Any business, regardless of its size, can build a strong and reliable presence with a low budget.
For the next one thousand days...
This is a true story. In February of 2002, when I left J.M. Perrone, Inc. to start ListLaunchers, we had a prayer ceremony at our new offices just before we actually moved into the office. There, sitting on the floor, in the presence of my family, friends and some business associates, the priest said the
following prayer (I still remember every word of it as if it were yesterday):
Before you embark on your journey at eLaunchers, I wanted to share my story with you first. Hopefully my experience will help you make the decision to include eLaunchers in your future or at least get a feel for the heart of this company.