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You understand that your business' marketing system needs more than just one approach to reach customers. You know that coordinating your website, blog, sales funnels, social media, and content is a complicated, time consuming, ongoing, daily process. You can also understand that it's easier to have everything managed from one location than having all BRENT's parts function independently.

The most critical information in your business is knowing your buyer. Who are they? What do they buy? Why do they buy? What must they see, read, hear, and feel before, during, and after they buy? Critical information you need to know about your buyer determines how you will create a compelling and profitable user experience.

Moving on from last week’s blog, let me tell you more about BRENT - Business Relationship system for your ENTerprise.

Let’s start with the basics. Entrepreneurs know that the best businesses solve a problem. To make things crystal clear, I’ll describe what BRENT’s head, heart, legs, and trunk tell you about the areas a successful business system follows when applied correctly to problem-solving.  

As a professional entrepreneur, you’ve probably been working very hard for a very long time. It started with your education. Years of schooling. Then you got out into the workplace and realized running a business wasn’t something they had taught you in school - and your education started all over again. But you persevered and established a reputation for doing quality work and offering outstanding customer service. Those things you know how to do, and you do them well.

I love helping people with their businesses. The longer I’ve been in business the more I realize three truths:

Creating and implementing a marketing campaign is not an easy task for a small/medium business. (It is often just as hard for multi-million-dollar companies with many marketing professionals on payroll.) The good news is that everyone is IN THE SAME BOAT!

That said, here is a good place for anyone to start.

Some marketers and business owners are subject to “shiny object syndrome” or always switching to “the next big thing” available. It is therefore no surprise when they fall into the trap of thinking that emails have lost their relevance for advertising and replace them with targeted ads, influencer contracts and app advertisements.

Do you feel like 2020 and 2021 are just bad dreams that the whole planet is trying to wake up from; or is it just me? It is hard to deny that the coronavirus pandemic changed our lives. How we do business changed. The ability to access healthcare has changed. How we interact as people has changed. The way we advertise changed significantly too! “How” you ask? Let’s explore that together.

How much did you read last week? How about last night? I bet you read a lot! Nowadays, the average person is bombarded with a ton of information on smartphones, tablets, computers, car radios, TVs etc. Advertisement causing our brains to overload with information, and it is not going to get better anytime soon. Even more, it is projected that humanity is going to accelerate into a completely new informational era!

Newsletters are a great way to keep your customers in the loop and engaged with what’s happening in your business. How many newsletters do you think you’ve seen in your lifetime? Quite a few I’d bet! You may have even read one or two without even realizing it. For those exceptional few, a newsletter that the audience doesn’t even recognize as a newsletter is the unicorn every business owner dreams of. For the rest… well – some of them range from engaging to tolerable to just painful. Here are some of the my best tips for your newsletter.