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Over the past 10 years, SEO (Search Engine Optimization) has undergone significant changes due to evolving search engine algorithms, technological advancements, and shifts in user behavior. I should know…I actually cowrote a book on SEO.

Hi, I’m Rob Anspach, and back in 2014, I coauthored “Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines.” It's hard to imagine that two carpet cleaners of all things would shake up the SEO world and bully their way up the search ranks. But that's exactly what happened! My coauthor Paul Douglas and I came up with the idea of the book and started writing. Within less than sixty days we not only completed the book but launched it on Amazon. Over the next month that book hit #1 Best Seller in the USA, Canada, Australia and the United Kingdom. And was in the Top 10 in Germany, Japan, Italy and Mexico.

Rejection marketing is a strategy that involves intentionally turning away potential customers or prospects who do not meet specific criteria or who may not be the ideal fit for a product or service. It aims to focus marketing efforts on attracting and engaging with the right target audience while discouraging or filtering out those who are not likely to convert or have a low probability of becoming valuable customers.

Hi, I’m Rob Anspach and I’ve become known as a master of rejection marketing. It’s a strategy I’ve adapted over my 28 years as a full time entrepreneur. As someone with a sarcastic personality, I got tired of trying to be nice to all people. It’s downright exhausting. So instead of attracting everyone into my funnel, I rejected 80% of the tire kickers, time wasters and PITAs (pain in the butts) right away.

Artificial Intelligence (AI) has the potential to greatly assist organizations in effectively utilizing and leveraging Key Performance Indicators (KPIs).

In my previous article, Determining Your Key Performance Indicators, I shared the importance of KPIs and how they serve as quantifiable benchmarks that enable organizations to evaluate their progress towards achieving strategic objectives. And this article I will share how to utilize artificial intelligence to optimize your KPIs.

We live in a data-driven world where organizations across various industries rely on metrics and measurements to assess their performance and make informed decisions. Key Performance Indicators (or KPIs for short) play a crucial role in this process, providing valuable insights into the success of businesses, teams, and individuals.

By identifying and tracking the right KPIs, organizations can set meaningful goals, monitor progress, and drive continuous improvement. I would like to share with you the importance of determining KPIs and provide a framework to help you identify the most relevant metrics for your specific needs.

If you are a high-income professional then chances are you are taxed at the highest rates. Any extra earnings are slapped with punitive taxes, and usually come at the cost of more work hours and a lot of additional stress.

You could still be found liable...

Limited Liability Companies (LLCs) and, in Canada Limited Liability
Partnerships (LLPs) are popular business structures due to their limited personal liability protection for members. However, there are circumstances under which a judge may decide to allow "piercing the corporate veil" and impose personal liability on an LLC member. Understanding how this can happen is crucial for LLC members to protect their assets.

Marketing has become even more competitive in this day and age, where customers are bombarded with saturated platforms and messages. Direct Response Marketing can unlock captivated leads who actually want you to convert them. 

As business owners, we would love nothing more than for customers to keep purchasing our goods and services over and over again. How can we create loyal repeat customers who adore our brands without kidnapping our clients? Luckily, at eLaunchers, we have client retention secrets to spare. 

Whether or not you are aware of it, your customers leave your office, Zoom call or shop and tell the world what they think. This may be negative feedback that discourages others from approaching your business or using your product, but it can also consist of rave reviews that get others interested in your offer. 

Before one can even lay the foundations of a long-lasting building, architectural plans must be drawn up and approved. Similarly, before you can create a resilient, sustainable business that is ready to grow at speed, you need to create a detailed marketing plan that sets you and your business on the right track.