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Some Difficulties Cosmetic & Reconstructive Surgeons Have

Posted by Stacey Riska on Apr 13, 2021 8:00:00 AM

From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position.  When one considers the nature of their work, it can occasionally come out less than perfect.  It is estimated that less than 1% of all procedures have difficulties; 25,000 last year.  Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly. 

So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect. 

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Topics: ideal patient, identify your who, avatar, target marketing, ideal customer, identify your why

Shock and Awe

Posted by Parthiv Shah on Apr 8, 2021 4:52:23 PM

Is Your Shock and Awe Shocking and Awe-inspiring?

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Topics: shock and awe, Dan Kennedy

The Wonders of Marketing With A Personal Touch

Posted by Parthiv Shah on Apr 6, 2021 5:42:53 PM
I am a fan of direct communication with Customers and a firm believer in sending
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Topics: Marketing education, direct mail

Pixel Estate: The Big Shift of Q2-2020 and Post COVID Economics

Posted by Parthiv Shah on Apr 4, 2021 11:05:29 AM
Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

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Topics: Magnetic Marketing, hubspot, Web site, Web

Have you heard of Parknav?

Posted by Parthiv Shah on Mar 30, 2021 5:10:03 PM

Please visit www.elaunchers.com/parknav to learn more about ParkNav and watch my ParkNav video.

Back in the day before the emergence of GPS, if I wanted to go to Binghamton, New York, from Germantown, in 1989, what I would have to do is that I would have to go to the local AAA retail outlet, that was in the business of giving you passport photographs and maps, tell them that I want to go there, I am a member, and they would give me a fold-out map and they would use a highlighter to articulate a route and then write down directions, on which road am I going to pick, and so forth. They would give me turn-by-turn directions on a handwritten 3x5” card and give me a combination of 3 maps, one Germantown close-up, one Binghamton close-up and one Interstate highway map with highlighted routes to how I can go from eLaunchers’ office in Germantown to Binghamton, New York.

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Purchasing and Supply Chain

Posted by Parthiv Shah on Mar 9, 2021 8:00:00 AM

If you manufacture or supply products, purchasing and supply chain issues can make or break you.

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Topics: Business Growth

The Only Thing Constant About the Economy is That it ALWAYS Changes

Posted by Parthiv Shah on Mar 8, 2021 8:00:00 AM

Believe it or not, even though economics is a reasonably new science, the economy has existed since before recorded time.  


People have bartered and traded for as long as humans have been around…

And the whole time the economy has shifted and morphed and changed.  

The people who stayed ahead of the transformations became rich and powerful, and the people who didn’t alter course with the economy ended up broke and at the mercy of others.  

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Topics: Business Growth, elaunchers, pixel estate,

Business Kamasutra

Posted by Parthiv Shah on Mar 5, 2021 8:00:00 AM

Business, Sex, and Infusionsoft

Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships.

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Topics: Business Kamasutra, Business Growth, Infusionsoft, Marketing education

Your BFF is Cash

Posted by Parthiv Shah on Mar 4, 2021 5:58:20 PM

It was 8 p.m. on a Friday night and I out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally, I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice to say that I won our playful argument. Cash to a business is like oxygen to a human. You lose cash and you die. It has nothing to do with your potential, valuation, the value of an intellectual property or physical inventory.

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Topics: finance, Business Growth, Dan Kennedy, Marketing education, business planning

What is a sales letter?

Posted by Parthiv Shah on Mar 3, 2021 9:05:48 PM

If you are having a heart to heart conversation for 10 to 30 minutes with a prospect, what would you say to them?

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Topics: Business Growth, Marketing education, customer journey, credibility

 parthiv shah

 

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