Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.
When you’re a small business, it feels like there are endless articles and advice columns all about how to market your business but very few tell you what to actually focus on or even just how to start!
In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.
If you can have a chance to actually TALK to the dollar in your wallet, how would that conversation go? What would you like to tell the dollar in your wallet? What questions would you want to ask?
Six months into a post Covid world and there’s one thing that we know for sure….
EVERYTHING has changed!
Entrepreneurial businesses are closing in droves. Millions of people each month are filing for unemployment benefits. (More than anytime in the history of the program!)
People are working from home and not going out to shop or for entertainment.
Imagine this for a moment…
You walk up to a building that has a roof that’s falling in. The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.
As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it.
For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.
The real estate determined the success or failure of the business.
Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data.