eLaunchers Blog

When to hire a marketing agency

Posted by eLaunchers on Dec 3, 2020 8:00:00 AM

It is not easy being a business owner - you have to oversee every part of the operations, manage your employees and clients, and make decisions that can have major consequences. It is understandable that you clearly don't have time to micromanage your marketing output. Even worse, it can be daunting being the only one in your business' marketing department. No second opinion. No team support. You need help! Here are some indicators that your business needs a marketing agency.

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Topics: Business Growth, time management, Marketing education

Coupons and promotions

Posted by eLaunchers on Dec 1, 2020 8:00:00 AM

Everyone loves free stuff, and so should you!

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Topics: lead generation, Marketing education

Social Networks - Part 2

Posted by eLaunchers on Nov 26, 2020 8:00:00 AM

Not all social networks are created equal. Since we reviewed 3 big players (Instagram, Facebook, and Twitter) on the social network market in our last post, you should take a look at smaller and more specific types of social networks.

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Topics: Marketing education

Social Networks - Part 1

Posted by eLaunchers on Nov 24, 2020 8:00:00 AM

woman holding balloon with social media icons

How many social media platforms are out there? A lot. All of these platforms offer amazing opportunities to marketers or tech-savvy business owners. You have a wide choice of media formats to use, various demographics to target, advertising techniques to use, special software and services to utilize.

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Topics: Marketing education

Email Deliverability

Posted by eLaunchers on Nov 19, 2020 8:00:00 AM

Email deliverability is the key component of a successful online marketing strategy. It is especially important taking into account today’s situation with people spending most of their time working from home (Covid, I am looking at you!). You want to reach these potential and recurring clients and now is the best time to do so.

Email deliverability, simply, is just the ability to re ach a person's inbox, avoiding being stuck in the multiple - layer hell of algorithms, spam lists, promotional campaigns and email filters enforced by big tech companies. The problem with going through all these email traps is that Google, Microsoft and ot her companies do not share their email sorting algorithms with anyone, fearing to reveal essential information to a competitor.

Because of that, there is no SOLID way to know how to increase deliverability. The best thing we, business owners and marketers, can do is to use trial and error, Key Performance Indicators, and your own experience to increase the deliverability of our marketing emails. As a seasoned marketer, I have a couple of tricks up my sleeve that I can share with you!

You need to make sure you stay consistent with your email broadcasts. You must keep a balance of regular, but not overwhelming, communication with your customer. Segmentation of your email list is the key factor in keeping good email frequency, so make sure to keep the schedule.

Stay relevant in your emails. This one might be the most important aspect of a successful email marketing campaign! You have to produce the content that would be interesting and e ngaging for your audience. Make sure to keep the email copy entertaining and informative. Attach videos, images and web links. Think of how to format your copy for it to be comfortable to read.

Keep a good sender’s reputation. The security of your email br oadcast in the algorithm depends on the respectability of the sender’s reputation with the internet service provider. Each of the email providers assigns a score to your sender identity and evaluates the content of your email before it is delivered. The be st way to raise your credibility among them is to increase subscriber’s interactions with your content. Opens, shares, clicks, subscribing - all of these are great for raising the sender’s credibility and increase email deliverability as a result. There are many great tools to help determine your deliverability reputation. We like MXToolbox.

Analyz e and test, test, test! The best way to gain insight into your email deliverability is to test different approaches for different groups of customers. The key parameters such as open rate and click rate will tell you if the content is resonating with the a udience. For example, you can try to send your client a DIY email with weblinks for additional information and the email without weblinks to see if the clientele responds. The combinations for those tests are endless and the use of them distinguishes an amateur marketer from a professional.

If you need some help coming up with a strategy, let us know.

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Topics: Marketing education

How to use humour in your marketing interactions

Posted by eLaunchers on Nov 17, 2020 8:00:00 AM

It’s impossible to deny that humor makes everything better in life. This rule can be successfully extended to advertising and marketing. How many of us chuckled seeing a goofy ad watching late-night TV or browsing the web? How many of us laughed at the iconic Budweiser “Wazzzuuuppp” advertisement campaign from the late 90s and re-enacted it with friends? The thing is - when you laugh you are more likely to remember things!

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Topics: Marketing education

Email KPI

Posted by eLaunchers on Nov 12, 2020 8:00:00 AM

You are a small business owner looking to expand your audience and get your community excited about what you have to offer. You have already created your content, identified your audience, and have started sending your emails. There is only one problem. You have no idea how to track if your emails are reaching your audience.

Are people even opening your emails or are they going straigh t to the spam folder? There are tools to tell you that! You want to be doing email tracking and a measuring KPIs or key performance indicators so you can analyse the success of your email campaign.

If you are using a CRM like Keap or Hubspot, they have built in tools to help you analyse. If you are manually using Gmail, try Mailtrack with it's free Chrome extension.

Here are some tips and ideas for why using a KPI and software to track your emails is so impor tant. How many of your emails are ACTUALLY being delivered to to recipient's inbox? There is a big difference between sending an email and the recipient actually getting the email. For a successful marketing campaign, you need to be actively tracking how many emails are undeliverabl e, bounce back, or end up in the spam folder.

You will never have a 100% delivery rate, but you should always look for trends in why those emails are not being delivered. If you notice none of your contacts with a Gmail email account are receiving your mail, you may have been blo cked and you need to identify the problem and fix it! How much interaction are you getting? Instagram and Facebook make this step easy on their platform and there is no reason why you cannot have that ease with your emails.

Tracking your open rate, click rate, and unsubscribe rates are all great pieces of information to have. By knowing which emails are being opened and if your audience is clicking on your links, you can tailor your future emails to be more interactable in the future! On the other hand, kn owing which clients have clicked the unsubscribe button is vital. You do not want to keep spamming a client that is not interested.

Test. Test. Test. Find out the best time of day to send your emails. When are people interacting with your emails most? Ar e they clicking on your links and which ones are performing the best? You do not h ave to stick to one method. Get creative with your approach to your campaign and adapt with your audience too!

Do you need help figuring out what to use for tracking and what indicators you need to know? Let us help.

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Topics: Marketing education

Email marketing for small businesses

Posted by eLaunchers on Nov 10, 2020 8:00:00 AM

Email marketing is alive and well as a great method of reaching your audience. As a small business, it can be a challenge to develop professional email marketing. So, here are some tips on how to create your own effective email marketing campaigns.

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Topics: small business automation, Marketing education

How to write to capture interest

Posted by eLaunchers on Nov 5, 2020 8:00:00 AM

two women looking interested in something online

When we talk about pressure points in marketing, we are talking about topics or events that may have affected your audience. This is a particularly effective marketing strategy because it is relatable to your audience and potential clients. That means using imagery or talking about a particular subject at the right time generally to show support or explaining how you and your business have been affected as well. The last thing a customer wants to see, especially from a local business, is marketing messages that are completely out of touch with what is happening in the community.

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Topics: Marketing education

How to source images

Posted by eLaunchers on Nov 3, 2020 8:00:00 AM

giraffe on elephant's back on tightrope - Stockphoto

As a small business owner, you are may already aware of how important it is to have images on your website, social media, or blog. These images represent the product or service you have to offer. Often, first time business owners do not realize how important it is to use professional images or would not know where to get them.

So, here are some tips on how to get started or what you can do to improve your current online presence with images.

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Topics: Marketing education, pixel estate,