eLaunchers Blog

Image Credit: Duhaime Law  http://www.duhaime.org

We received calls from four different attorneys from disparate parts of the country this past month. Actually, one attorney was from British Columbia, Canada. It boiled down to the inability to expect retirement as a reality.

Each in their own way, they told me that they were looking forward. You know, forecasting. And, they realized that although they wanted to retire someday, not one of them thought retirement was unlikely. They wouldn’t be able to accumulate the required wealth they need to do so.  Two were in their third decade of practice, one aged 39, and one just starting out.  They were all small practice attorneys.

Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever.  Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.

Everyone on the planet is concerned about their future.  Some consider tomorrow their future, thinking only one day at a  time for survival.  Others think about their futures in decades, while still others deal only in months or weeks.  The future is a funny thing, as it has unlimited meanings. 

How’s your content creation and distribution going? I’ve been working on ensuring my blog content is fresh, varied, and consistent. In the past, it was catch as catch can, never sticking to a schedule. But in the past several months I’ve found a way to ensure the content we at eLaunchers posts is relevant, timely, and engaging. Our readership is up because we are creating and distributing high-quality content on a regular basis. 

Lofty expectations and modest checkbooks do not a high-value client make.  In fact, most of the clients to whom you currently provide service probably fall into that category. I know the early days of my business housed clients such as these.

I think this next statement is a bit off-putting, but I’m not making fun of it. When I was researching some of the other experts speaking about conversion headaches, the first site to pop up was Harvard Medical School. I learned that there is such an illness known as “conversion headaches (conversion disorder).”

But that’s not at all about what this article is built. Lead conversion is the topic. Removing the roadblocks, constraints, frustration, ambiguity, and headaches that come when your lead to customer conversion isn’t doing well.

There are all sorts of reasons why prospects don’t convert (we’ll discuss that on Thursday).  However, so as not to write a 1000-page book on the subject,  I’ve narrowed things down to these 4 critical elements to why your landing pages might suck.  Mind you, this is my perspective, and I hold no liability for leaving yours off of the list.

A stretch of your time and content resources that is. Curating content in its many forms is definitely a time saver, especially if you are a small staff (of one?) or you have a heavy content schedule.

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

What would the world be like without Facebook? Would word of mouth cease to exist? These are damaging questions as we have become so accustomed to having social media dominate so much of people’s minds.

“Well, if it’s on Facebook it must be true,” is the graduated statement that originated with the internet.  What used to be important about social media is becoming so passé it’s laughable? The privacy issue is hugely negative, yet Billions of people give their information every day. Facebook makes advertising money by selling your information to the highest bidder of the day, and again tomorrow, and tomorrow.