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Gary Halbert: Find the Starving Crowd Before You Write the Ad

Posted by Parthiv Shah on Sep 1, 2026, 8:00:00 AM

Let me give you a choice.

I’m going to open a hamburger stand, and you get to compete against me. You can choose any advantage you want: better beef, a better location, lower prices, a bigger advertising budget, or the greatest secret sauce ever created. You can even hire a celebrity chef if you’re feeling particularly ambitious.

I’ll take one advantage. I want a starving crowd.

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Topics: Mind Reading, financial planning, Strategic Growth Session, Starving Crowd

 parthiv shah

 

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