When you’re a small business, it feels like there are endless articles and advice columns all about how to market your business but very few tell you what to actually focus on or even just how to start!
Six months into a post Covid world and there’s one thing that we know for sure….
EVERYTHING has changed!
Entrepreneurial businesses are closing in droves. Millions of people each month are filing for unemployment benefits. (More than anytime in the history of the program!)
People are working from home and not going out to shop or for entertainment.
Imagine this for a moment…
You walk up to a building that has a roof that’s falling in. The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.
As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it.
For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.
The real estate determined the success or failure of the business.