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Made to Stick by Chip Heath and Dan Heath

Posted by Parthiv Shah on May 20, 2026 8:14:59 AM

"Simple messages stick. Complex messages disappear." — Chip & Dan Heath

That line sounds almost too obvious. Of course simple messages stick. Of course clarity matters. And yet, when you look at most marketing, it’s anything but simple.

It’s layered, detailed, and full of information that feels important to the business… but doesn’t land with the person reading it.

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Topics: credible, emotional, Higher conversion, More engagement, simplified and strengthened

 parthiv shah

 

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