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Your “Borders Moment” Why Smart Business Owners Are Taking a Hard Look at Their Marketing Before It’s Too Late

Posted by Parthiv Shah on Mar 26, 2026 8:00:00 AM

On last month’s Zoom with Dan Kennedy, he talked about something that doesn’t get nearly enough attention in business conversations, even though it quietly determines who survives and who disappears.

He wasn’t talking about tactics, platforms, or the latest technology. He was talking about fragility.

Specifically, how many otherwise successful businesses look solid on the surface but are far more fragile than their owners realize.

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Topics: Borders Moment, Anti-fragile businesses, quietly heading, strategy keeps working, National presence, Huge stores

 parthiv shah

 

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