I sat in the audience at Funnel Hacking Live, notebook in hand, ready to soak up wisdom from one of the greatest minds in sales and marketing—Myron Golden. If you’ve ever heard Myron speak, you know that he doesn’t just teach; he electrifies. He turns complex strategies into simple, actionable frameworks that make you want to run out of the room and start selling right now. And at FHL 2025, he didn’t disappoint.
This time, Myron took us deep into the science and psychology of offer creation. Not just ‘how to sell,’ but how to craft an offer so irresistible, so undeniably valuable, that people feel like they’d be crazy not to buy. He didn’t just talk about making a good offer—he broke it down, piece by piece, so that even the most sales-averse person in the room could walk away ready to close deals like a pro.
The Structure of a Genius Offer
