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Claude Hopkins: Marketing Was Data-Driven 100 Years Before We Called It Data-Driven

Posted by Parthiv Shah on Sep 15, 2026, 8:00:04 AM

We marketers do love inventing new names for old ideas.

Today we talk about conversion tracking, A/B testing, campaign optimization, performance marketing, and data-driven decision-making as though somebody discovered all of this shortly after inventing the smartphone.

Claude Hopkins might have found that amusing.

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Topics: campaign optimization, performance marketing

 parthiv shah

 

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