What causes people to act? What motivates them? Inspires them? Entices them to pull out their credit cards, call the number on the screen, and say yes?
The answers are wrapped up in human psychology. And, if you want to craft a marketing message that resonates with your target audience, you need to understand what makes people tick.
Crafting a compelling message is both an art and a science. It's about understanding what motivates people to take action and leveraging those insights to create messages that resonate deeply with your audience. There are seven key drivers—fear, greed, guilt, anger, exclusivity, salvation, and flattery—that can be harnessed to create truly compelling marketing messages.
