If you’ve been in business long enough, you know that being seen as the go-to expert in your field can be a game-changer. But here’s the reality: no one is going to hand you that authority. You have to earn it, and one of the best ways to do that is by creating valuable content that showcases your expertise.
Dan Kennedy, a legend in marketing and a mentor to so many of us, always emphasizes the importance of positioning yourself as the authority in your industry. It’s not just about being good at what you do; it’s about making sure everyone else knows it. Writing books and special reports and offering other valuable content can set you apart from the competition, build trust, and attract clients who are eager to work with you because they see you as the expert.
Why Content Establishes Authority
