There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. Let's look at the first three.
Topics: Sales, Marketing education, Web site
Welcome to Part 2 of the types of web pages available In this blog, I will be focusing on Offer Pages and Home Pages. Let’s dig in!
Offer Pages
The offer page is where you present the offer, and allow the prospect to take up the call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event. This is the page where you're going to give them all the reasons that they need to take action right now.
Topics: Marketing education, customer journey, business planning, Web site, pixel estate,
FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.
I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.
Topics: Magnetic Marketing, hubspot, Web site, Web
When you’re a small business, it feels like there are endless articles and advice columns all about how to market your business but very few tell you what to actually focus on or even just how to start!
Topics: Business Growth, Marketing education, Web site, pixel estate,
In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.
Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM
Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.
Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?
Topics: Magnetic Marketing, hubspot, Web site, Web
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
